Shipping packaging for e-commerce secondary marketing

In e-commerce, shipping packaging is an essential element. Because it fulfils two essential aspects, it is the first real point of contact of the buyer with the online shop, and secondly it offers protection against the stresses on the way from the sender to the recipient.

For our customer, Wolffstore GmbH, it is precisely this second aspect of packaging that is crucial. The company was founded in 2005 by brothers Thomas and Marcel Reiners and has been working with Rajapack from the very beginning.

The company is now a leader in e-commerce secondary marketing and thus offers retailers, manufacturers and suppliers the opportunity to market returns, remaining stock and end-of-life (EOL) products easily and profitably. In addition to Amazon, Wolffstore also uses eBay and its own online shop.

The company has developed its own eBay Powerseller software, Go!Sell. As a full-service provider, the company takes care of the entire returns process. This ranges from the acceptance and storage of returns, their registration and quality inspection, the creation of product photos and item descriptions to their online marketing on the appropriate sales channel, as well as the complete payment processing and even the packaging and shipping.

Large packaging assortment for a wide range of products

Packaging is primarily used for shipping, Wolffstore therefore relies on 1-wall cardboard boxes.

“We don’t need 2- or 3-wall cardboard boxes because we don’t store the products in them. We pack consumer goods that are often already in good original packaging. But we see the product packaging as part of the goods and therefore add another outer packaging. We pack the goods for shipping, the goods are in the box for exactly 24 hours, that’s how long the package usually takes to reach the customer. And our tests have shown that the return rate for double-wall cartons has neither decreased nor increased,” says Thomas Reiners.

In addition, Wolffstore as a company also uses, for example, the cross-flap packaging or the Multiwell® shipping carton in addition to the single-flap cartons in various sizes, both of which are easy to use and can also be used for different products due to the variable filling height. Various bag variants, strapping tape for sealing and paper padding machines are also used at Wolffstore.

For Thomas Reiners, RAJA’s wide range of products is one of the advantages of working with RAJA: “We like to order from RAJA because we always get everything from one source, so if we need adhesive tape, we order from you, if we order envelopes, they come from you too. And we get what we need very quickly. A big advantage is that you don’t have to stock up, that you are supplied so quickly at fair conditions. It all happens in 24 hours, we don’t need to keep any storage space for it, so it’s not much. Until recently, we really didn’t have the capacity to store even 3 pallets more than we really needed at that moment. That’s already a plus point, to be supplied from one day to the next. “