All e-retailers are aware of the importance of protecting their parcels. There is always a risk that the package will break or open during transport. This is especially true for fragile or heavy products, which may be subjected to severe stress before reaching their recipient. Therefore, it is important to use an effective protective material to ensure that customers receive their goods.
Kraft paper, bubble wrap or corrugated cardboard: what type of protective material should you choose for your parcels? RAJA gives you the answers in this article.
The most important protective packaging for your parcels
There is a wide choice of protective packaging to suit your products. Cushioning materials help protect your goods and improve the customer experience. Well chosen, they can also improve the productivity of your packaging line.
The most common cushioning materials
Some of the most popular protective packaging materials for your goods are:
![]() Bubble wrap: the material is generally used to individually wrap different products in a package. It is also used to fill voids. Bubble wrapis available in different thicknesses to suit all needs. Thanks to its thousands of air bubbles, it is shockproof and provides optimal protection for your most fragile products. |
![]() Kroftpappis:more environmentally friendly, protective and reliable. This product comes in the form of rolls and can be cut according to your needs. It can serve as packaging for your products, but can also be easily used as padding inside the package. The advantage of kraft paper is that it can be customised, for example in terms of colour and logo printing. To optimally protect your products, choose a paper weight that is adapted to the weight of the goods. At RAJA we offer 40 g/m², 60 g/m² and 100 g/m². |
![]() Air filling system: Fill your own cushions with plastic film, recycled plastic film, biodegradable film or paper air cushion film. This type of product is 99% air, which generates little waste and weighs very little, which is a great advantage when it comes to shipping your parcels. The air cushions are easy to use and provide optimal protection for your products during transport. |
Packaging with integrated protection
There have been many innovations in the packaging sector in recent years. Now there is packaging with integrated cushioning. These products offer a number of benefits, including.
- Faster order picking
- Better presentation of your products
- Optimal protection of the goods during transport
Packaging with integrated protection is available in a variety of formats. To ensure your goods are well protected, you can choose, for example:
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Eco-friendly protective materials
Consumers are increasingly aware of the need to have as little environmental impact as possible. The packaging sector is therefore constantly evolving to meet the demands. At RAJA, we are happy to be one of the companies offering environmentally conscious decisions first in the market. In a time when consumption tends to become more environmentally conscious, surely you have thought about choosing protective packaging that is better for the planet? Here is an overview of some of the products available on the market
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To protect and cushion your products, you can choose from a range of solutions, from the most traditional to the most environmentally friendly. Choose protection whose properties are adapted to your goods. Last but not least, for your most fragile products, consider including a label that says “Fragile Product”. This can be a plus to ensure the safety of your goods.