5 tips to improve your e-commerce

As the No.1 packaging company in Europe, we at RAJA have a lot of experience in helping our many customers in the e-commerce segment choose the right products and solutions. By making the right choice based on your unique circumstances, you can increase both productivity and profitability while reducing your carbon footprint. Read on and learn from our top five tips for improving your e-commerce business.

Tip #1: Improve the customer experience with seamless deliveries and returns

A customer-centric approach is now a given in e-commerce. Many businesses have learned that it pays to listen to their customers and engage in an active dialogue. It’s a sure way to build loyalty, which will also lead to the customer wanting to come back to you again and again. But how do you create a truly great customer experience?

Transport is one of the most important factors that determines whether a customer experience is positive or negative. Can you offer fast deliveries, flexible delivery options and free shipping? These things can make the difference between making a purchase and not. Are packages delivered in good condition? Nothing gives a bad impression like a damaged package – it’s important to choose the right packaging to ensure your products are well protected from the bumps and knocks that can occur during transit. Is the return process simple and intuitive? By simplifying things for the customer as much as possible, you can ensure that the customer returns the next time, even if the product didn’t meet expectations the first time. For easy returns, choose our e-commerce “return & return” bags or the Easybox e-commerce box. Both packaging solutions come with double self-adhesive cover strips so your customer can use the same packaging for any returns, without even having access to their own packing tape.

Read also: How can you improve your returns management?

Tip #2: Reduce your environmental impact with eco-friendly packaging

Unfortunately, as the e-commerce sector continues to grow, so do the natural resources used. But by choosing packaging with the environment in mind, you can drastically reduce your carbon footprint. Eco-friendly packaging options reduce the consumption of natural resources and help your business take responsibility for the environment. RAJA has a wide range of eco-friendly packaging – it should be easy to choose green, and there should always be an eco-friendly alternative to the packaging product you are looking for.

Read also: how to replace 3 common packaging products with an eco-friendly alternative.

Going green doesn’t necessarily have to cost more. On the contrary, many innovative solutions can help reduce the cost per shipment, for example by reducing unnecessary void fill or tape. It pays to be aware of new technologies so that you can develop your packaging processes if necessary, which can save money while reducing your environmental impact.

Environmental thinking is something that should permeate your entire business. Do you think about the environment when purchasing? Compare your shipping options to find the one with the lowest C02 emissions. Are there products that can be purchased from Europe instead of China?

Tip #3: Improve the efficiency of your supply chain

Review your supply chain periodically to identify opportunities for efficiency improvements. This can lead to a better customer experience in the form of shorter delivery times, for example, or perhaps higher profitability for the company as transport and logistics costs are reduced. One thing you can control is reducing the weight and volume of your deliveries. In many cases, this will help you save money. It is also very important to try to negotiate prices each year as many companies increase in both volume of parcels and turnover each year. More packages usually means lower prices.

Our advice to you is to keep up to date and to reach out to your partners for advice and support: discuss your business needs to find solutions and get help to optimise your processes. Is your current logistics system optimal, or do you need to upgrade to a new, more efficient system? Are you using the right cartons? By using packaging that works for multiple products, you’ll save time and money. That’s why many of our customers choose to use variable-height boxes that allow you to customise your packaging to your products.

Tip #4: Make your packaging more personal

Do you put a little extra thought into the design of your packaging? This is often something that is noticed and appreciated by your customers. Did you know that you can customize your packaging with us? Packages or e-commerce bags with your logo and graphic profile strengthen your brand while giving your customers a professional first impression. However, you will need to reach a certain volume of parcels to make the use of custom printed boxes viable. If you’re looking for a more economical option that still packs a punch, we recommend designing your own printed packing tape in our online tool.

Send a message in your parcel

Another way you can personalise your packaging is by including a message to your customer, directly in the package. It could be a simple handwritten note thanking you for your purchase, or perhaps a promotional code to encourage a repeat purchase. You can also personalise the flyer with the recipient’s name or even the name of the person who packed the order. This is obviously more complex, but can be a nice personal touch. Please take inspiration from our customers Cheerz or Le Closet and how they do when sending with a flyer.

Tip #5: Increase productivity in your warehouse

Are you using new technology to automate parts of your warehouse? Many businesses that pack a certain number of packages a day could benefit greatly from replacing certain steps in the packing process with a packaging machine. The increased productivity can allow you to increase the number of outbound orders without increasing the number of employees. Investing in your employees is important – and giving them the right tools and training to do their jobs as efficiently as possible is key.

RAJA stocks a number of different types of packaging machines. From filling and lidding machines to strapping and stretch wrapping machines. Discover the full range at rajapack.se or in our interactive online catalogue of machines and systems. Please contact us for a free consultation. We’ll help you decide which machine is best suited to your needs and circumstances. You can reach us on weekdays from 07:30 to 17:00 by phone: 010 – 33 09 200, or by email: info@rajapack.se.

Depending on the size of your operation, you may also need to adapt packing stations and picking to make it more efficient. Think about what improvements can be made without too much intervention. For example, do you need an extra picker because one is always busy? Check out our Warehouse and Storage section for inspiration.

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