Tips for a shop on sale

Yes, in the middle of the busiest sales period of the year, in the middle of Christmas, we are already thinking about the sales. Anticipating can be a competitive advantage and having your shop prepared can help you to have better results and fewer scares. We, for our part, want to share some ideas to guide you in knowing what a shop needs for the sales. Check out our tips for a shop in sales

• Create the atmosphere: Remind people, when they walk past your shop, that you are in the middle of the sales. Choose a motif for the window display and turn the shop into an extension of what they have seen from outside. Using the colour red as a motif and expressions such as “sales” and discounts is a classic. Take advantage and create your own atmosphere and differentiate yourself from the rest. In our blog we already did a post on how to use cardboard in a window display.

• Let your customers know: Prepare brochures and promotions. Yes, we know you had it in mind. But not only that, communicating goes much further and, nowadays, you must combine your physical shop with the actions of your Internet commerce. You don’t need to sell online to have a Facebook account (very useful to publicise businesses locally). If you have a database of your customers, send them a global SMS to their phone or send them an email with an attractive promotion. Remind them that your shop is the right one for their purchases.
• Prepared products: Correctly labelled, with as much information as possible, within a customer’s reach. Make their purchase as autonomous as possible. You will not have much time per customer and facilitating their purchase without assistance is the most profitable option. Make sure that all prices are correct and the discount is understood (you will have achieved this if you avoid the mythical phrase “should the 20% be applied to this price or is it already included?”), include extra information (use QR codes, for example, to take them to the product’s website) or mark all sections very well so they can find everything you are looking for.

• Your brand present: Many of the customers you are going to have during the sales will be new. Make your brand known. Make it present in brochures, shop decoration, etc. We recommend using personalised bags for this: whether they include the sales message or just your logo, you will get a classic element of your shop to have a second communicative utility.
• Make them loyal: Getting them to know you is the first step, getting them to come back is the second. You will ensure that your sales have been successful. Offer points cards or a discount booklet for their next purchase to each customer. Promote your social networks so that they follow you and stay in touch with you. Find the best way to get these new customers in sales to become regulars throughout the year.

no olvides completar tu tienda con todos los accesorios y embalajes necesarios para que tus productos tengan un valor añadido en el momento de la compra. Que sea época de rebajas no es más que una oportunidad para poder destacar con tus ventas, a un precio menor, con un valor mayor percibido:

– Usa bolsas de papel kraft o charol para tu tienda. Escoge el tamaño adecuado. Personalízalas.

– Utiliza el papel de seda o las virutas de papel para complementar tus productos. El primero es un clásico para las prendas de vestir y el segundo es muy útil para fijar los productos pequeños como joyas, perfumes, etc. y ofrecer una presentación única

– Sobres de regalo: una opción muy utilizada para complementos, productos pequeños y ligeros. Gracias a su precio económico y su fácil personalización, se ha convertido en uno de los elementos más utilizados para las tiendas, junto con las bolsas

Si tienes cualquier duda sobre cómo utilizar embalaje en tu tienda para estas rebajas, no dudes en contactar con