Tiendanimal and ecommerce packaging [RAJA® Customers].

In this post we invite you to discover one of our clients, Tiendanimal,an ecommerce of products for pets that has integrated into its packaging strategy the personalisation of its boxes to offer added value to both its customers and their pets and, moreover, with an eye on its commitment to the environment. Are you curious? Read on and we’ll show you how our visit to their facilities went.

Tiendanimal was founded in 2006 as an e-commerce of pet products. Its growth was exponential and led them to open a new business channel through the opening of physical shops. They currently have 49 shops in Spain and Portugal, and their customers have purchased more than 3 and a half million products through their website.

Tiendanimal distributes more than 16,000 products for pets and in their physical shops, they also have specialised services such as Click&Collect, hairdressers and adoption centres.

Logistics at Tiendanimal occupies a fundamental place, with its greatest challenge being to absorb all the growth in both business channels (online and offline), in addition to supporting its powerful network of new shop openings. In 2018 they moved more than 1 million packages and served more than 35,000 pallets to their physical shops.

Pedro Reinaldos, Tiendanimal’s logistics director, invited us to visit one of their shops, as well as their central warehouse. Join us and discover how a company that has been growing 80% annually since 2008 personalises packaging. Video inside!

Packaging for ecommerce: First impressions count, and a lot!

One of the most important keys for Tiendanimal is the shopping experience, the delivery service and the quality-price of its products.

Tiendanimal has taken into account even the smallest detail of its packaging, due to its strong commitment to corporate social responsibility they have opted for ecological boxes that can also have a second life. These boxes are as follows:

As you can see in the photo, these boxes come with instructions on how to turn them into a castle for your customers’ pets!

It is very easy to do, just cut out the top flap and you have a wonderful toy for your pet.

Pedro Reinaldos tells us why he came up with this original packaging solution.

“For our online customers, the first shopping experience is the box, which is the first thing that is seen and handled. The box is identifiable and eye-catching and can also be turned into a cardboard castle, which means that, apart from the shopping experience for the pet owner, it is also an experience for the pet” – Pedro Reinaldos, Logistics Director of Tiendanimal.

what does Tiendanimal highlight about Rajapack’s service?

Pedro Reinaldos highlights several Rajapack services:

• Rajapack brings a lot of flexibility to Tiendanimal: This company grows very fast and Rajapack adapts very fast.
• Rajapack helps to improve Tiendanimal’s packaging, both companies are committed to the environment.
• Rajapack is a bet for today and for the future for Tiendanimal.

If you want to customize your boxes as Tiendanimal, do not hesitate to send us an email to personalización@rajapack.es, call 900 877 022 or visit our website:

if you want to know more about our customers, don’t miss our Rajapack Testimonials section. If you are one of our customers and you want to participate in this section, don’t hesitate to contact us through this email: socialmedia@rajapack.es. Your company could be the protagonist of our next video 🙂