The importance of packaging in e-commerce

Nowadays, packaging is not only important to ensure the correct storage and shipment of goods, but also, and especially in the e-commerce world, it has become a decisive and differentiating factor when it comes to building customer loyalty and gaining their confidence.

In fact, the rise of e-commerce has led to a real revolution when it comes to packaging products. In the absence of a physical “shop” where the customer can assess the service, aesthetics or location, packaging conveys a lasting image of the supplier. Can you imagine the bad impression of opening a package that has been waiting for days, and finding the contents damaged? Not to mention the cost that your company will have to incur when returning it? Or the good feeling that a personalised package conveys, almost like a gift? These first impressions are decisive for the customer to form an opinion about the services and the seriousness of the brand.

From a practical point of view it has been necessary to expand the type of existing formats and imagine new solutions. Aware of this evolution in Rajapack we are always committed to innovation, offering new designs for the growing variety of products that are sold online. Thus, among our more than 3000 references of packaging in stock, you will find all kinds of formats. From cases for books adjustable to various heights, more than 60 formats of postal boxes, packaging with separators and special reinforcements for bottles and delicate products, courier bagsespecially suitable for the shipment of clothing and fashion accessories, shipping tubes for films and long products, packages designed for CDs, DVDs, etc. …. We offer as many packaging options as there are products.

But nowadays, it is not enough to protect the goods correctly. This type of buying and selling involves other factors that the supplier must take into account, from logistical issues of storage to the brand image he is trying to offer.

Thanks to our direct contact with different sectors and, in particular, with companies that use the Internet as an exclusive sales channel, we have adapted our services to these recent circumstances. Our facilities allow us to store a large volume of packaging and can ensure delivery of your orders within 24/48 hours. This way, you can manage your stock according to your daily activity, without unnecessary risks and investments. The order can be placed very easily online at rajapack.es, or by calling our sales representatives directly on 902 20 30 06..

In addition, at Rajapack we personalise the packaging by including your company logo on boxes, adhesive tapes, etc. A personal touch that will please the customer and will allow you to advertise your shop through this simple detail.

Discover here a selection of packaging for e-commerce.

Rajapack, your packaging supplier for e-commerce.