Sensory packaging: the creative packaging of the future?

Tenemos un apego especial al embalaje tradicional por su utilidad y universalidad, pero no podemos evitar dejarnos fascinar por las nuevas tendencias del packaging creativo. Una de ellas es el embalaje sensorial, que promete coquetear con nuestros sentidos al recibir un paquete, normalmente enviado desde un ecommerce o tienda online.

¿Qué están ideando las marcas respecto a la innovación de sus paquetes? Entramos en una nueva era: la del packaging creativo del futuro, y no nos la queremos perder. ¿Y tú? Sigue leyendo y deja que tus sentidos se deleiten mientras tanto.

¿Qué es el embalaje sensorial?

El embalaje sensorial es un tipo de empaquetado diseñado para crear en los clientes una experiencia de compra diferenciada y especial en el momento en que recibe el paquete y lo desembala para encontrarse con el producto.

El comercio tradicional en tiendas físicas lleva cuidando este aspecto desde tiempos inmemoriales, buscando que el cliente se sienta cómodo en el comercio. La iluminación , la decorac

• Adapt the packaging to the target audience: research on the person who is going to open the package, taking into account demographic values such as age or gender.
• Communicate clearly: we must decide what emotion we want to arouse in the customer who is going to open the box and what message we want to convey in order not to disperse our efforts.
• Minimalist and focused packaging: an excess of details can confuse the customer and slow down the impact of the message when unpacking the package. We must always aim for simplicity: “short is as good as short is twice as good”.
• Express emotions through the packaging material: for example, depending on how we treat the cardboard, it can express different motivations: naturalness, but also vintage effect, functionality, austerity, poetry, precision..
• Send signals to the senses: multi-sensory communication stimulates, opening up to the other senses enriches user satisfaction.
• Support the brand image with the packaging: brand values must be taken into account at all times in the design of creative packaging. It is about complementing the user’s experience in relation to the brand.

do you dare to surprise and dazzle your customers with your packaging? At Rajapack we can help you with the personalisation of your packaging material or simply with our advice when it comes to purchasing it: we are available on 902 20 30 06, by online chat and through our contact details. We are waiting for you!