Premature shoppers: Get a head start on Black Friday
2min read
16/10/2015
A large part of Christmas shopping starts before Black Friday and half of it happens before Cyber Monday (the other big online sales date). It is a trend that shows that users are increasingly anticipating their purchases, perhaps looking for the best promotion or the most suitable product. This is the conclusion published by Google on its Think with Google page, where it shows the results that define the trends that are being set in the online arena
Algunos datos curiosos es como el 40% de las compras son online y el 78% de los consumidores usa Internet para buscar más información sobre el producto. Los dos muestran cómo de importante es el medio online en las compras hoy en día. El dato curioso, viene al comparar como los usuarios adelantan en tiempo y en volumen sus compras: el 48% había reconocido realizar la mayoría de sus compras antes del Cyber Monday (vs. Un 40% el año anterior). Es más, ¼ de los encuestados afirmó haber empezado a realizar compras antes de Hallowen.
Sin duda alguna, es una tendencia cada vez más marcada y que muchos establecimientos ya contemplan en sus campañas (la mítica promoción de Navidad del Corte Inglés que siempre decimos que empieza cada vez antes). No es casualidad, el usuario ha adelantado sus compras para encontrar el mejor producto, al mejor precio y sin colas ni demoras de envíos.
Ahora ¿Cómo adaptar mi tienda online para esta situación?
- Plan your campaigns: You don’t need to start advertising for Christmas, but maybe you can test your customers with your communications, see how reactive they are and get ahead of your competitors who haven’t started working on new promotions yet.
- Prepare your website to reach your customers: Make an effort in your social media communications, newsletters, test campaigns through Adwords or Facebook Ads. You can have very positive results without having to invest so much. You can optimise your campaigns better than in the middle of Christmas.
- Prepare your shop: Try to have a stock of products, highlight those that you think are more likely to generate sales and prepare the management of orders and shipments to act quickly in the event of an increase in purchases.
- Don’t miss out on packaging: Luckily, you can always count on us to provide your packaging material within 24/48 hours. Even so, you can take advantage and prepare for the busiest time of the year with customised packaging especially for these dates or elements that give a touch of added value to your orders. For sure, your premature buyers will appreciate it.
