On Valentine’s Day, beauty is on the inside
3min read
09/02/2021
Valentine’s Day is just around the corner, are you thinking about how to make your customers fall in love? A day this special should have a beautiful packaging, take advantage of Valentine’s Day orders to add something that will allow your customers to remember your brand with a special affection.
Below you can find some tips to give your boxes and bags a festive atmosphere by adding a simple element, because beauty is on the inside!
Make a statement with the details on your bags and/or boxes
Present the packages you send out or the bags in your shop in a different way to surprise your customers. Details are the key to a relationship… with your customers.
Red is the colour par excellence for Valentine’s Day, other colours that are also used a lot are pink, black and white. Use these colours complementing the colours of your brand to offer a special and careful image. The idea is that an order leaves your warehouse, but that a GIFT arrives at your customer’s home.
Envelopes: For a simple and elegant presentation
Using gift envelopes to present your product is very simple, they do not add any extra step in your packaging process, so the agility in the preparation of orders will not be affected.
Gift wrap: The perfect unboxing
Imagine your customer opening your branded box or bag and finding a gift – isn’t that the perfect unboxing?
There is a wide range of gift wrapping paper so you can choose the most suitable for your brand, choose metallised, plain, printed, glossy, transparent, matte… the possibilities are endless!
Bags: Your order will be a gift
More and more e-commerce are putting bags inside the boxes to give their customers a “shopping” feeling just like offline shopping, so the use of bags will help you whether you have an e-commerce or a physical shop.
Pay attention to patent leather bags, Valentine’s Day is the perfect occasion to use them and make your customer feel the luxury of shopping in your shop.
Ribbons and bows: Details matter
Whether you decide to use paper or envelopes, you can decorate it with ribbons and b ows to give it the final festive touch, because details are very important.
Stuffing: So hearts don’t get broken
Valentine’s Day is an important day and everything has to go right, so why would you risk it all? There are some very nice fillings that can keep your order special, for example, do you know the Geami WrapPak filling system? Here are some images that speak for themselves!
The Geami system consists of a layer of tissue paper in the colour of your choice and another layer of honeycomb kraft paper that wraps your products and protects them.
Another option for filling and protecting your orders is paper shavings, ideal for fixing and presenting products in baskets, boxes or bags, so it can be used in both online and offline shops.
do you like tissue paper? This filler is rather decorative but, again, it is suitable for both e-commerce and shops.
more ideas to fall in love with!
Show your love to your customers with a gift, you can add a poster or a nice photo, a personalised letter, flowers or even a scent, this will make them remember your brand forever and you can also add a discount code for their next purchase.
After making them fall in love with you, they won’t hesitate to buy from you again!
