Marketing calendar 2017: plan your key dates [infographic].

El tradicional calendario de marketing marcado por una estacionalidad reducida a rebajas y Navidad ya no es lo que era. De la mano de los ecommerce, el número de fechas clave que tener en cuenta para ofertas especiales se ha disparado. Y esta tendencia nacida en el mundo digital ha contagiado a los comercios de todo tipo. El Black Friday mismo es un ejemplo de ello: ¿qué negocio ignora hoy en día el Viernes Negro?

Desde Rajapack queremos facilitaros la tarea y, para ello, hemos elaborado un calendario de marketing 2017 con el que aprovechar la estacionalidad y planificar todas las ofertas y campañas especiales en el momento adecuado.

Calendario de marketing 2017: planifica tu estrategia de ventas mes a mes

1. Enero: ultimando la Navidad y ¡rebajas!

En enero se suele dejar notar la influencia navideña en España con el día de Reyes, que tradicionalmente se ha enlazado con las rebajas. Sin embargo, con la liberalización del periodo de rebajas, cada vez más comercios daneMarketing and packaging tip for January

february

: consolidate the sales message with personalised bags, they are already a classic! There are many reasons to go for personalised bags in special campaigns.

February: Valentine’s Day is

just around the corner February is a month that flies by. It is generally divided into two fortnights marked by Valentine’s Day and Carnival. Although they are not relevant for all businesses, commercially speaking, it is advisable to adapt the tone of communication to go accordingly.

Important dates in February:

Tuesday 14th February: Valentine’s Day.Sunday 26th February: CarnivalMarketing and packaging tip for Februarymarch: the wrapping says a lot about the gift and even more so on delicate occasions such as Valentine’s Day. Are you lacking packaging ideas for Valentine’s Day? Conquer your customers!

3. March: parties for everyone in spring

March is a month for all tastes and, although it seems that Father’s Day takes centre stage, we should not overlook International Women’s Day and give a nod to our customers. We would like to point out that the date of Father’s Day varies depending on the country.

Important dates in March:

Wednesday 8 March: International Women’s Day.Friday 17 March: St. Patrick’s Day.Sunday 19 March: Father’s Day.Monday 20 March: International Day of Happiness.Tuesday 21 March: the beginning of springMarketing and packaging tip for March: algunas marcas de moda (y cada vez más sectores) aprovechan la mitad de temporada para darle un empujón a las ventas con unas rebajas intermedias: las mid-season sale en abril. Si te unes al carro, ¡marzo es un mes de preparativos!

4. Abril: un mes cruzado por los festivos de Semana Santa

El periodo festivo que coincide con Semana Santa tiene importancia vital para negocios turísticos y de transporte. En este mes también tenemos el día dedicado al libro que suele ser un buen reclamo que utilizar en la comunicación y, para los más festivos, está a finales el inicio de la Feria de abril.

Fechas importantes de abril:

Sábado 1 de abril: April Fools’ Day (día de bromas internacional).

Domingo 9 de abril: inicio de la Semana Santa: domingo de Ramos.

Jueves 13 de abril: Jueves Santo.

Viernes 14 de abril: Pascua.

Sábado 15 de abril: Día Mundial del Arte.

Domingo 23 de abril: Día del Libro.

Domingo 30 de abril: empieza la Feria de AbrilMarketing and packaging tip for April

may, a month dedicated to mothers

Mother’s Day marks the May commercial calendar for many brands, which use this date to boost their creativity and improve sales. It is joined by other days of international significance such as Labour Day and European Day.

Important dates in May:

Monday 1 May: International Workers’ Day.Sunday 7 May: Mother’s Day.Tuesday 9 May: Europe Day.Wednesday 17 May: Internet Day.Saturday 27 May: the start of RamadanMarketing and Packaging Council for May

june

: the packaging is a creative support, don’t hesitate to give the packaging a special touch dedicated to mothers.

6. June: start of summer

Many brands take advantage of the start of summer to launch messages of optimism in view of the good feelings this season brings. June is also the time of preparation for the summer sales.

Important dates in June:

Monday 5 June: International Environment DayWednesday 21 June: start of summerFriday 23 June: Saint John’s EveMarketing and Packaging Council for June

july and the summer sales

The summer sales and the milestone of San Fermín in the calendar bring the month of July to life. In addition, another event that never fails every year is the Tour de France, which enlivens the summer afternoons (and naps) of half of Spain.

Important dates in July:

Saturday 1 July: start of the summer sales.1 to 23 July: Tour de France.Friday 7 July: San Fermín.Wednesday 26 July: Grandparents’ DayMarketing and Packaging Council for July

august

: the colour red and white is the symbol of San Fermín:how to incorporate it into your packaging?

8. August: give yourself a break… and plan!

In August, the commercial calendar certainly relaxes, although it is only a mirage: the sales continue and the return to normality (and school) is just around the corner, so don’t forget to take advantage of this month to plan the following ones, which are full of commercial activity in all sectors.

Important dates in August:

Saturday 12 August: International Youth Day.Thursday 31 August: International Day of Solidarity.Thursday 31 August: end of the salesMarketing and Packaging Council for Augustseptember: this can be a good month to stop and think about the experience our customers are having, both offline and online, are they satisfied with our service? How could it be improved? In relation to packaging, thanks to a survey we know what consumers are looking for in ecommerce packaging.

9. September: back to school in full

September is marked by promotions linked to Back to School and the start of the autumn/winter season in the world of fashion and related sectors.

Important dates in September:

Friday 1 September: start of the Back to School campaign.Thursday 21 September: start of autumn.Thursday 21 September: International Day of Peace.Wednesday 27 September: World Tourism DayMarketing and Packaging Council for September

october

: this is a month of hard return to normality for many of our users and customers, why not include motivational messages in our communication? Including messages of encouragement in packages can be an interesting idea.

10. October: month of transition and preparation

Halloween has been installed in many Spanish shops withspecial promotions linked to this Anglo-Saxon holiday. October is also a time to plan and be foresighted about the stock we handle, since commercial activity will soar in November and December.

Important dates in October:

Wednesday 4 October: World Animal Day.Thursday 12 October: Columbus Day.Tuesday 31 October: HalloweenMarketing and Packaging Council for October

november: Black Friday and Cyber Monday

: this month, as in April, many brands promote theirmid-season sale period.

11. November: Black Friday and Cyber Monday

Both physical and online shops go into overdrive during the month of November. The proximity of Christmas comes together with the discount dates par excellence: Black Friday and Cyber Monday, which in Spain are already celebrated in all types of businesses. It is therefore important to prepare your ecommerce or physical shop for these days.

Important dates in November:

Wednesday 1 November: All Saints’ Day.Saturday 11 November: Chinese Singles’ Day (a kind of Chinese Black Friday).Monday 20 November: World Children’s Day.Friday 24 November: Black Friday.Monday 27 November: CyberMonday.Thursday 30 November: Returns Day or Throwback ThursdayMarketing and Packaging Council for November: ¿aún no conoces el Día de las Devoluciones? En teoría, la impulsividad del Black Friday se paga el jueves siguiente, fecha en que algunos consumidores lamentan su ímpetu y solicitan la devolución de los productos comprados en tal jornada. Aunque se conmemore esta efeméride, debes estar listo para evitar disgustos a los clientes con el tema de las devoluciones online.

12. Diciembre: Navidad

Diciembre viene marcado por el puente de festivos con el Día de la Constitución y el de la Inmaculada Concepción. Ya en este mes, los comercios están inmersos en el pico de Navidad, por lo que se trata de un mes en que todo tiene que estar planeado para sacarle el máximo rendimiento.

Fechas importantes de diciembre:

Miércoles 6 de diciembre: Día de la Constitución Española.

Viernes 8 de diciembre: Día de la Inmaculada Concepción.

Viernes 22 de diciembre: Sorteo de Lotería.

Domingo 24 de diciembre: Nochebuena.

Lunes 25 de diciembre: Navidad.

Martes 26 de diciembre: Boxing Day.

Jueves 28 dediciembrMarketing and packaging tip for Decemberchristmas: don’t run out of wrapping paper in your business if you need it and, if you are wondering how to pack a Christmas basket, Rajapack has the answer. Seasonality is a great asset to play with for promotions and in the field of corporate communication. Of course, it should be noted that this 2017 marketing calendar includes the most representative general dates of the year, but each sector works with an adapted seasonality to take into account, but this calendar serves as a guide to plan the marketing actions of the year that we have just started. Don’t miss it! Get your printable marketing calendar here