If the aim of a gift is to cause joy and surprise the recipient… why do you insist on wrapping your e-commerce gifts in the same way, with the typical printed paper and coloured ribbon? You are missing a golden opportunity to build customer loyalty and improve the shopping experience and service of your online shop. Therefore, from Rajapack we suggest that you take a step further and learn how to wrap a gift creatively with 5 very simple and original ideas that we show you in this post. These are proposals available to everyone, since
- They do not require expensive or difficult to obtain materials.
- They adapt to objects of different sizes and shapes.
- …And you don’t need to be very crafty to use these techniques to wrap a gift in a creative way.
rope and kraft paper: minimalism and respect for the environment
The first idea is to replace the usual materials with two alternative ones
- Kraft paperinstead of wrapping paper.
- Raffia stringinstead of fabric ribbon.
para un efecto rústico, es importante elegir papel kraft natural y combinarlo con elementos de la naturaleza como ramitas o piñas secas. También existe la posibilidad de utilizar papel kraft reciclado como signo de respeto al medio ambiente. Si tu tienda online vende productos ecológicos o presenta una fuerte conciencia medioambiental, esta es tu opción.
2. Conos con blonda para pequeños detalles
También con papel kraft, combinado en este caso con blonda blanca, podrás crear estos originales conos ideales para regalos de pequeño tamaño o detalles a granel, como caramelos, frutos secos o bombones.
Para ello solo tienes que recortar cuadrados de papel kraft y enrollarlos, integrando tiras de blonda en el gesto, hasta crear el cucurucho. Para asegurarte de que el contenido no se derrama y de que el cono no se deshace, puedes aplicar un adhesivo de doble cara para cerrar el cucurucho
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- Pillow boxes
for small products such as ties, jewellery, watches, etc. This is a very elegant option that enhances the value of the detail that we are offering.
- Organza bagssimple, but very attractive, it is the perfect solution to store those things that fit in a pocket.
- Gift tagsthe gift tags: designed to put a finishing touch to the package, conveying messages such as “Congratulations” or “I hope you like it”.
- Bottle bagsif your gift is a liquid, don’t hesitate to choose our kraft or patent paper bags, suitable for transporting wine, champagne, beer, spirits or oils. We also have cases for bottles, recommended when you want to include several units of product in your gift.
- Cardboard boxes for hamsthe gift of hams and shoulders takes on a new dimension when presented in a made-to-measure cardboard box, a guarantee of elegance and originality.
wrapping a gift: the essentials
Now that you know a few creative gift-wrapping methods, it’s time to go back to basics. Do you know what to consider when preparing a gift in the traditional way?
a. Wrapping paper
You have to find the right one among all the rolls available, from children’s paper rolls, ideal for children, to classic or more elegant motifs. It is the first image that the recipient will have of your gift. And it is not only the pattern of the wrapping paper that is important. The wrapping technique is also important
- Always cut the right amount of paper: if you cut too little, you will have to start all over again, but if you cut too much, it will give the impression of carelessness and lack of consideration for the environment.
- Make the folds and stick the adhesive tape where it is needed – leaving traces of trial-and-error activities here conveys nothing but clumsiness.
- Make sure that the paper is correctly folded at the ends.
b. Bows and ribbons
Close the gift with the right bow. As with the wrapping paper, there is a wide range of ribbons and bows available to offer the image we are looking for. From the classic fabric ones to the mirror ribbon stars, each of them offers a different detail that completes the wrapping.
c. Envelopes and gift boxes
Envelopes and gift boxes are a very elegant, quick and simple option to present a gift and leave the person who opens it speechless. Among the possibilities offered by the Rajapack catalogue we highlight
- Boxes with magnetic closurethe perfect box for perfumery, jewellery, wines and spirits.
- Paper gift envelopesfor the tiniest items in the catalogue.
- Boxes with built-in satin ribbonfor surprising the most refined.