La crisis económica que estalló en 2008 obligó a muchas empresas a reducir gastos, y uno de los primeros en sufrir el efecto de la tijera fue la cesta de Navidad, ese tradicional lote de viandas y bebidas típicas de estas fiestas que se regalaba a los empleados como muestra de atención por parte de sus compañías. Sin embargo, en este 2015 las previsiones son buenas: los fabricantes de estos detalles prevén que sus ventas aumentarán entre un 20 y un 30% con respecto al año pasado. Además, advierten un cambio en las preferencias de los solicitantes: en vez de cestas de gran tamaño donde la calidad de los productos se mantiene en segundo plano se opta por lotes más pequeños pero con componentes exclusivos.
Pero, además de escoger con mimo los productos de la cesta, es muy importante estudiar cómo presentarla y embalarla. Nuestro objetivo es sorprender y alegrar a los receptores del regalo, y no desilusionarles con un empaquetado soso o tan deficiente que pudiera provocar el deterioro del conteni
1.boxes and cases for batches
generally speaking, if we are going to combine several items in our basket, we can choose between three types of containers
- The microflute cardboard basket, available in two different colours and sizes, is recommended if you prefer an open presentation of your products.
- The briefcase boxes, advisable if we are looking for greater protection of the contents -they are closed- and an elegant decorative proposal. Dare with our Amarante briefcase box!
- And finally, if we are Christmas lovers to the core, we will not be able to resist the Rajapack Christmas box, decorated with Christmas motifs and very easy and quick to assemble.
2. Filling material
Next, we have to think about the filling material, essential in Christmas packs due to the fragility of the containers included (glass bottles, glass jars, paper wrappings…). At Rajapack we offer various formats of packaging particles. The most used during the festive season and for this type of packs are the coloured paper shavings for filling, available in 8 shades. They are very original and ideal for adding a touch of distinction to your basket.
3. Cases for bottles
If we have decided to give a batch of wines or spirits, we must take extreme care with the packaging. In fact, there are specific solutions for the presentation of bottles, both individually and as a set
- For wine bottles, Rajapack offers the Classic box, perfect for Christmas due to its elegant design and glossy coated paper finish.
- And if what you are going to give your employees as a gift is cava, you will surely be won over by our black satin cardboard box, specially designed to hold sparkling wines.
4. Cases for ham
On the other hand, if we have chosen to appease the hunger – rather than the thirst – of our guests and opt for ham as the star of our gift, we have cases for hams and shoulders, with a plastic handle included for easy transport.
5. Labels for printers
To make your employees fall in love, you can complete these attractive packaging proposals with labels to personalise each basket and where you can write the name of each employee together with a differentiated message.