How to build customer loyalty with personalised packaging

In a world like online commerce, where the contact between merchant and buyer is more impersonal than in the realm of physical shops, it is crucial to work on the customer experience so that it is optimal and leads the user to both repeat and offer positive recommendations. One of the nuances that mark this shopping experience is the use of personalised packaging by the brand. This issue plays a central role in the loyalty of users, as shown by the 2016 eCommerce Packaging Study by Dotcom Distribution, which highlights that the three factors most valued by consumers online are fast shipping, transparency in the online purchasing process and the use of high quality packaging. The Dotcom research also highlights that

• 40% of shoppers say they are more willing to place a new order on an e-commerce site if previous orders have arrived in premium packaging.
• Two thirds of this group say that this fact makes them perceive the brand as more exclusive; and 60% say that their excitement grows when the packaging of their order resembles the packaging of a gift.

in this scenario, if you have an e-commerce you can’t afford to be left behind. Rajapack helps you to build customer loyalty by means of Rajaprint, our personalisation service for bags and adhesive tapeshow to get the most out of it and turn your packaging into an experience? We explain it below .

1. Personalised boxes to surprise on the outside… and on the inside

Personalising the outside of the boxes in which your products will travel to the hands of your customers with your brand logo is, of course, a common sense tip. But have you ever thought of including printed messages on the inside of your boxes? You can do it on the flaps or on the entire inside surface. This way you will capture the attention of the buyer both when he receives the package and when he starts to dive into its contents. For example, a “Thank you for your purchase” or “Have a nice day” can be small gestures that provoke a greater identification of your customer with your brand.

2. Customised and reusable bags

You have more than enough reasons to choose personalised paper bags for your business, especially because an original and quality paper bag has more possibilities of increasing its useful life, as the consumer will be able to use it for new purchases or to move objects in their daily life. However, you should not only bet on building customer loyalty through your paper bags. Rajaprint also offers you to personalise the reusable bagsthese are very resistant and long-lasting options that will favour the memory of your brand and, therefore, the repetition of the purchase in the future.

3. Personalised ribbons that awaken ecological conscience

With the personalised tapes, you will be able to leave your mark in every last detail of your packaging. Opt for the colour in the PVC adhesive tapes, or for the good quality-price ratio of the polypropylene ones. However, if your company’s values include environmental protection, we suggest that you opt for the ecological personalised tape for packaging, made of kraft paper and recyclable together with the cardboard it comes with. As you can see, building customer loyalty through personalised packaging is a fun activity, which will encourage your creativity and which will also bring better results to your e-commerce. Do you want more TOP ideas to achieve WOW packaging? Then don’t miss this video: