[ES] What is flexible packaging and what are its advantages?

Choosing flexible packaging is the best option for the preparation of certain packages and shipments, since, unlike rigid packaging, flexible packaging can be adapted to the content both in terms of shape and size. In addition, choosing packaging with these characteristics not only guarantees you optimise the dimensions of the container, but can also be EcoResponsible.

What is flexible packaging?

As its name suggests, flexible packaging is made of flexible and elastic materials with the capacity to adapt and adjust to the product or content that it holds and protects. The materials used are light and easy to handle and include paper, aluminium and plastic. They are very versatile due to their strength and adaptability, which allows them to change shape without cracking or breaking.

Flexible packaging is very common in industries such as the food industry , textilepharmaceutical or cosmetics.

Differences between flexible and rigid packaging

While flexible packaging is characterised by its adaptability, rigid packaging is made of hard materials such as metal, wood, glass or certain plastics. This type of packaging maintains its original shape without undergoing any modification that varies according to its content.

Whether you choose flexible or rigid packaging will depend on the type of product it holds or the level of protection it needs.

Advantages of using flexible packaging

Flexible packaging offers a number of benefits that you should consider:

• They adapt to any shape. As it could not be otherwise, malleability and flexibility are their main advantages, adjusting in size and shape and even avoiding empty spaces.
• Theyare versatile and have many uses. Initially, they were used for shipments that needed little protection, but industry has developed powerful flexible materials that are resistant to shocks or twisting and can preserve different types of products, whether electronic, cosmetic or foodstuffs.
• They save money. Because they are lighter, their materials are much cheaper to manufacture than rigid ones.
• They are practical in terms of weight and dimensions. Volumetric weight is an essential measure to take into account when making any shipment, so choosing a container capable of adjusting to the size and volume of the contents is appropriate to optimise space, weight and costs to the maximum.
• They speed up the logistical process of order preparation. By having small dimensions, it is possible to cut time in the picking chain in any warehouse.
• Reduce environmental impact. Choosing packages that are lighter and less bulky makes good use of space in delivery vehicles as an EcoResponsible measure.
• They convey brand image. They are easily customisable materials that allow the printing of logos or messages, showing coherence with the values of the company and involving the consumer in the experience of the unboxing.
• They offer facilities to the user. Due to their size, sometimes it is enough for the delivery person to leave the package in the mailboxes without the need for the end customer to pick it up at delivery points if he/she is not at home.

What flexible packaging can you find at RAJA®?

As we at RAJA® are aware of all these advantages that flexible packaging offers, we show you some of the products of this type that you will find in our catalogue:

You already know about flexible packaging, its advantages and which products you can find in our catalogue – at RAJA® we are also flexible and adapt to your needs!