[ES] Valentine’s Day packaging ready to sweep you off your feet
11min read
09/02/2023
Valentine’s Day is one of the most important days in the calendar. For romantics, of course, but also for retailers on one of the busiest dates of the year. At RAJA® we know this, which is why we are showing you a selection of all the new products and options for Valentine’s Day packagingadapted to all needs. Because no two lovers are the same, just as no two gift ideas are identical.
A Valentine’s Day packaging classic: say it with flowers
Flowers are a classic that never go out of fashion: from an elegant orchid to a bouquet, it’s a gift that never goes out of style. They are delicate, have a huge range of possibilities and even have their own code, as each variety and colour sends a hidden message, which goes beyond a mere romantic or thoughtful gesture.
At RAJA® we try to adapt to this variety by providing the right flower packaging for each case, ranging from a bag with handles for delicate plants individually packaged to bags for larger bouquets. You can even prepare the bouquet in a watertight water bag, ensuring that the flowers will not suffer and will be sufficiently hydrated during the delivery process.
1. Elegant bouquets of flowers with kraft paper
If the sale is made directly in shop, one of the most elegant and simple Valentine’s Day packaging options can be the sober two-colour wrapping offered by the kraft paper duo. An idea that combines distinction with sustainability, as it is an EcoResponsible packaging.
2. Cones and bags with handles for bouquets of flowers
To make delivery and transport easier, you can opt for kraft bags and cones with handles, adapted to different sizes and formats, and accessories that help to preserve the flowers correctly:
- Bag with handles for orchids, guaranteeing the protection of the plant.
- Kraft paper cone with handles for bouquets.
- Kraft cone with pre-cut handles.with comfortable and minimalist design.
- Watertight waterproof bag with integrated armour. It can be filled before assembling the bouquet and has a structure, invisible in the water, which gives stability to the composition together with its flat and rigid bottom. It can be combined with papers and ribbons to complete the decoration.
3. Packaging for home delivery of flowers and plants
Especially since the imposition of restrictions due to the pandemic, the number of home deliveries, including flowers, has increased a lot. As we told you in our post introducing our flower and plant packaging range, a study by the Flower Council of Holland found that 25% of European consumers are sending flowers home more frequently in the post-pandemic era. Our Valentine’s Day packaging options also take this trend into consideration with flower boxes that ensure the integrity of the bouquet and provide damage-free door-to-door delivery in perfect condition.
4. Anti-tip vases, a very Eco-Responsible Valentine’s packaging
If in addition to a packaging solution you would like to provide a decorative and practical complement, you can also place the bouquet in one of the exclusive Diabol’O® anti-tip vases.. It has an anti-leakage system, is a reusable packaging, suitable for different types of flowers and is ideal for presentations or short-term transport. It also perfectly represents our philosophy of the 5 R’s of packaging.
7 ideas to conquer with your Valentine’s Day packaging
In addition to adding our new specialised references for flowers and plants to your shop, we propose 7 ideas with which you can stand out through your Valentine’s Day packaging. Guaranteed success for your customers!
1. White, red and a pinch of glitter: love at first sight
Red has established itself as the Valentine’s Day colour par excellence. When it comes to presenting the product, we can give it a romantic touch with red and white wrapping paper, which is also available in prints with and without hearts.
On the other hand, there are options that can be used throughout the rest of the year. One of them iskraft gift wrapping paperin red. It will give you a classic look, which can be finished off with self-adhesive stars or a combination of gift tags and ribbons.
Innovate with gift wrapping paper this Valentine’s Day
In the past, we have highlighted white and red paper for its extraordinary symbolism. In fact, we have also incorporated new versions of this white and red paper, and there is even a wrapping paper reference in this chromatic range that includes heart prints. This is certainly the simplest option, but how do you go one step further? We have a few suggestions:
- Add a touch of sophistication with metallic wrapping paper: available in red (among other shades), this type of wrapping paper is an eye-catcher.
- Opt for smooth, glossy wrapping paper: this type of wrapping paper can be combined with other details, such as labels, bows or stickers, but without being too cluttered.
- Combine transparent wrapping paper with others: if, for example, metallic wrapping paper on its own is too bold, double wrapping with transparent paper can be an option to lighten it up. Transparent wrapping paper is definitely an idea to consider, as it is a perfect complement to make gifts stand out on Valentine’s Day.
Essential colours for ribbons and bows in Valentine’s Day packaging
It sounds like a cliché, but it’s true: details are important. And at RAJA® we take 100% care of them with our extensive range of ribbons and bows for retail. These are some of the items in this section that you will find on our website:
- The red polka dot ribbon is very useful to give it a vintage touch. vintage touch to gift wrapping.
- Just because the thin satin ribbon is the typical one we’ve always seen doesn’t mean it’s worse, but it does its job very well: it’s ideal for modelling bows and it’s also very resistant. There is also a thicker version of the satin ribbon in fabric.
- Metallic ribbon (in gold and silver) is a good option if you are looking for a premium and exclusive look for your gift.
- An original alternative is this zig zag patterned ribbon. In wide format, it is ideal for combining with monochrome wrapping paper.
Finally, a must-have accessory in any shop is a ribbon dispenser, which will speed up our task when wrapping gifts.
2. Valentine’s Day packaging to carry happiness hanging from a handle
For our customers to take their surprise away from our establishment ready to be given to their loved one, there is nothing better than simple but eye-catching gift bags. Some, like the patent paper bags convey that festive feeling linked to Valentine’s Day, others like the kraft bags with ribbon handles give an EcoResponsible and elegant touch. However, if you are looking for a solution that will last beyond this date of homage to romantic love, it is always possible to decorate kraft paper bags with a bow made of gift ribbons.
All in all, Valentine’s Day provides an unparalleled occasion to make a difference with our shipments and product presentations. In the end, it’s all about making life easier for the customer and giving a positive image with the outward appearance of our Valentine’s Day gifts. Will we be able to touch his or her heart? Let’s win him or her over!
Personalise your bags
The personalised bags are not the only way to differentiate yourself for these dates, just add a small detail to your paper or cardboard bag. Including a personalised message on a cardboard card can be a detail that is sure to please the buyer when they open your packaging. It’s quick, simple and totally changes the appearance of your bag.
3. Envelopes that are not just for love letters
In connection with the agility in the preparation of gifts, we highlight other types of gift packages such as envelopes with flap made of patent leather paper. Thanks to them, the task of wrapping small objects is made much quicker, as is the case with pillow-shaped boxes.
4. You don’t want to break their heart… or their gift, do you?
A positive external impression should not be spoilt by an interior damaged by the knocks and bumps inherent in shipping handling. This is not a trivial matter, as perfumes, for example, are traditionally one of the most eagerly awaited gifts. In the case of e-commerce, thefillingreddish-coloured stuffing, either in tissue paper or in shavings, can protect the shipment and at the same time pleasantly surprise the recipient of the package.
5. Cardboard roses, an unmistakable icon for decorating your shop
If you are a craft lover, there is nothing better than using corrugated cardboard or tissue paper to make roses.
Just wet the cardboard a little, twist it from one corner and staple. To make a more realistic rose, bend the corners with a small cane.
They are easy to make and the result is spectacular and will add a very special touch to your shop. If you don’t have much time, a couple of roses on the counter will be enough. The ideal would be to place a matching heart stuck on the shop window or on the wall, in a complementary colour to the roses.
6. Look for your better half in the form of Valentine’s Day packaging.
Although popular wisdom has it that it’s the thought that counts, it’s no less true that a good gift starts to win the favour of the gift giver when it’s presented. Giving a gift card in an appropriate envelope is always a plus. However, there is no single type of packaging available, just as no two gifts are the same. In the RAJA® catalogue for Valentine’s Day packaging, you can find your better half, the perfect choice so that the unboxing experience is also part of the pleasure of gift giving:
- Flap envelopes made of patent leather for small items such as pieces of jewellery.
- Little boxes in pillow format in different sizes.
- Tissue papers y filling shavings in different colours for shipping and transport protection.
- Corrugated cardboard to complement the inside of the packaging.
- Customisablekraft and patent leatherbags available in various colours.
- Gift boxes with magnetised patent leather closure or magnetised kraft gift boxes.
7. Accessories to give the finishing touch to the Valentine’s Day gift
In addition to the different variations and packaging alternatives designed for Valentine’s Day, you can complement the perfect gift with those subtle finishing touches that make all the difference. With wrapping paper in ecru or bright reds and whites, adhesive stickers, laces, fabric bows and various ribbons to decorate, whether metallic, patterned or made from natural materials.
And finally, why not make a romantic gesture to our customers? We propose adding a traditional letter as a complement to the gift wrapping. In this way, the customer himself can write a few words that the recipient will never forget. Valentine’s Day is the time!
Top photo source: Thinkstock photos
