[ES] Personalised packaging: how to get the right packaging for your brand
6min read
24/10/2022
Spain
Using personalised packaging in your e-commerce shipments can make a big difference to your customer loyalty levels. A good product presentation will always help users to choose your brand. In these cases, the packaging should not only be of high quality, but it should also be attractive to customers. Several studies have shown that a goodunboxing experienceexperience is a factor that is highly valued by consumers and that they also take it into account when deciding whether or not to place a new order in an online shop.
There is no doubt about it: personalised packaging is nowadays a must for any business that sells online.
Personalised packaging: the trend of the next decade
If this first argument about the importance of personalised packaging didn’t convince you, the facts certainly will. The 2021 Brand Owner Packaging Survey by L.E.K. Consulting, based on a survey of more than 400 brands, highlights that the majority of companies surveyed spend the most on packaging print and design because they see packaging as a high ROI tool for awareness, promotion and sales.
The same study underlines that:
- Brands’ main focus is to transform their packaging into eco-friendly packaging, decreasing the number and types of materials used, as well as designing recyclable and lighter packaging.
- 56% of respondents have increased their spending on e-commerce packaging relative to regular formats.
- Eco-friendly packaging is becoming the preferred choice for most customised packaging.
How to design your custom packaging with RAJA®?
In the custom design of your packages you should take advantage of all the tools you have at your disposal. That’s why at RAJA® we make it easy for you and offer you all the tools you need to personalise your brand’s packaging. Here are some simple options to conquer your public with packaging totally adapted to the design of your business:
1. Colourful personalised cardboard boxes.
Brighten up your cardboard boxes by dyeing them in your corporate colours. You can do this by using a single shade or by choosing a duo that combine well with each other to create contrasts.
2. Branding on boxes, bags and tapes
This is the most obvious idea, but also one of the most effective: emblazon your brand logo on boxes, sticky tapes or customised bags. This provides continuity in the customer experience, as it associates the image on the web with the presentation of the products when they are delivered to the recipient. And there will be no doubt about the origin of the shipment.
3. Seasonal messages on personalised packaging
Personalised packaging can also be used to promote seasonal commercial campaigns. Here are some examples:
- Personalised cardboard boxes specifically for sales periods.
- Christmas presentations for products shipped from the end of November until Epiphany. You can add a personal touch with bows or labels in red, gold and silver tones.
- A personalised adhesive tape to be used exclusively for theBlack Fridayreserved for Black Friday shopping. The great thing about this option is that if you choose a timeless design, you can reuse any leftovers for next year.
- Personalised bags to mark important events (both general and sectoral), such as the Olympic Games, a World Cup or an artistic or cultural event.
4. Personalised stickers
Personalised stickers on a roll for your company are very practical to save you time, as a simple sticker can contain the information you want to transmit about your business with your logo, corporate colours, web address or any other information you consider relevant.
5. Personalised sticky tapes
From the RAJA® website you can design your own personalised sticky tapes. The catalogue to adapt the tapes to your needs is so wide that it allows you to make up to 150 different combinations, taking into account materials, colours and sizes. Customizing a sticky tape is very easy and you only have to follow these easy steps:
- First of all, you must choose the material you want for your tape, it can be made of polypropylene, PVC or paper, and the size of the tape.
- Next, customise your ribbon with the digital simulator by incorporating your business logo, choosing the colours you want to use and determining the printing area.
- Once you have visualised your design, the last step is to finalise your order.
- Our experts will review your proposal and you will receive a PDF proof. Once you have approved this preliminary design, you will receive your personalised adhesive tape within three to four weeks.
Be careful! Personalised, but be discreet
An extra tip: use personalised packaging to promote brand recall, but be cautious in its use. There are certain cases where customers prefer to receive their orders in adiscreet packagingthat leaves no guesses as to what is inside. If this applies to your products… respect the privacy of your users!
Advantages of using personalised packaging
Why should you use customised packaging for your company? Because a customised design for your shipments offers you a series of advantages to promote the shopping experience, that is to say, the emotions and stimuli that a customer feels when purchasing a certain product. These are the benefits of using personalised packaging:
- It enhances your brand. A packaging adapted to your business works as a very powerful marketing tool, as the customer will immediately know which company has made the shipment.
- It promotes brand recall. Whether it is the logo, typography, colours or slogan, the customer will immediately recognise the next shipment made by your business.
- It improves consumer perception and brings you closer to your customer. A beautiful, eye-catching and thoughtful design that shows the company’s values will improve the consumer’s idea of the company and will allow you to connect emotionally with users.
- Demonstrate your commitment to the environment. Using packaging that is also EcoResponsible aligns with corporate social responsibility and respects ecological and environmental principles.
- Add creative value. A careful and unique design is key both to differentiate yourself from others and to create a brand image for the consumer.
- Build customer loyalty. A good image is essential if you want to achieve the continuity of users and, even, their transformation into brand ambassadors. A loyal consumer can recommend your products to their family and friends, so they can become potential customers.
- Differentiate your product from other brands. One way to boost your business is to distinguish yourself from your competition through personalisation.
- Increase brand positioning. In short, all of the above advantages serve to achieve a more solid positioning of your brand within the market and growth in your company.
Clothink. A success story of personalised packaging
Do you know how RAJA® clients incorporate customised packaging into their brand strategy? Discover the Clothink story!
As you can see, personalised packaging products are essential to boost your image, grow your company and stand out from the competition. If you also want to enhance your brand image with a custom packaging design, don’t hesitate to contact us. At RAJA® we have the best customisable packaging to adapt the packaging to your needs, because we like to take your image as something personal.
