[ES] Event packaging: surprise your customers on dates and special occasions.

We all love events and, if they are well organised, they leave unforgettable memories. In order to maintain this good feeling at a specific event or time of the year, the packaging for your brand is one more aspect that you need to take care of down to the smallest detail. By putting these tips into practice, not only will your products be well protected, but their presentation will also have a positive influence on your customers’ experience.

When to use event packaging?

By ‘events’ we mean both physical events and meetings as well as special occasions. These are opportunities to surprise your customers with distinctive packaging:

• Events based on calendar dates. Such as Black Friday, Christmas, Valentine’s Day, Father’s Day, Mother’s Day or sales.
• Global events. Such as the Olympic Games or the Football World Cup.
• Professional events. Such as trade fairs, markets or meetings in which your brand participates.
• Events specific to your brand. Like an anniversary, a product launch or a specific marketing campaign.

Types of event packaging

As not all events are the same, the type of packaging to be used will also vary. Some of the most common types are as follows:

• Customised packaging. The aesthetic aspect is very important and by personalising the packaging you can make your brand stand out. Include your logo and slogan and use corporate colours to transmit your values. You can also adapt the packaging to suit your needs.
• Food packaging. The presentation and quality of packaging for food products is a very serious matter. Also, at an event, products for serving take-away food are very useful.
• Reusable packaging. Some items can have more than one use, but this does not mean that they only retain their original function, but can also serve as decorative or even collector’s items.
• Vintage-style packaging. Retro aesthetics and the use of traditional materials can be key for events that aim to evoke times gone by or simulate a journey through time.
• Interconnected packaging. You can merge the physical with the digital by incorporating a QR code on your packaging that leads to your website or other brand-related content to enhance your customers’ experience.

Tips for preparing your event packaging

Before facing any type of event, you should not lose sight of this series of recommendations to succeed among your clientele:

• Highlight your brand image. Transmitting your values and your company’s philosophy through your corporate image is the best way to differentiate yourself from your competitors.
• Know your public. Studying the packaging preferences of consumers will allow you to know what their expectations are and create a personalised experience. Achieve a wow effect through unboxing will surprise your audience in a unique way.
• Take advantage of storytelling. The art of storytelling is a resource with which you can play with consumers’ emotions, enhance your message and attract new customers.
• Think EcoResponsibly. With consumers increasingly concerned about the environment, using recycled, biodegradable and mono-material packaging is a way to demonstrate your commitment to caring for the planet.
• Ensure product protection. Don’t forget that the main function of packaging is to protect the contents, regardless of the type of packaging: primary, secondary or tertiary. To do this, avoid empty spaces inside the packages, use isothermal packaging when the products require it or choose a suitable strap that provides support. The ultimate aim is to ensure the safe transport and transfer of the products so that they are received in optimum conditions.

Do you have an event coming up? Whether you are organising an upcoming event or you want to start preparing a campaign for a relevant date in the calendar, at RAJA® we are aware of the importance of these moments and we offer you our catalogue of products. Contact us, we will help you to make your clients’ experience unique and the event will leave them with unforgettable memories.