[ES] Customised packaging or bespoke packaging? Which option is better for your company?
4min read
02/04/2023
Spain
To ensure that your customers remember your brand image and at the same time share the values that your company transmits, the best way to differentiate yourself from the competition is to use packaging that is in line with your business and your needs. However, it is important to bear in mind that it is not the same to have a customised packaging as bespoke packaging. Surprising, isn’t it? Well, here we tell you what the difference is.
What is customised packaging?
Personalised packaging is based on the aesthetic aspect of the packaging design. This includes using the company’s corporate colours, printing the logo or slogan and can be applied to the container in which the contents are stored as well as to the adhesive tapes, the filling material or the gift wrapping paper that accompanies it.
Advantages of personalised packaging
Using personalised packaging brings added value to your customers from the moment they receive their orders:
- Itsets you apart from the competition. This way you highlight your brand image, emphasising your visual identity and the values of your company.
- Create a satisfying customer experience. Packaging enhances your products during unpacking, and taking care of these details and protection can promote word-of-mouth among potential customers or serve as material for unboxing videos.
- It strengthens the relationship between brand and consumer. Personalisation allows you to communicate special offers, promotions or other campaigns. You can use it to provide information about your products or collect customer feedback by adding a QR code.
How to personalise your packaging with RAJA®?
If you want to personalise your packaging material, RAJA® is happy to help you with our wide range of products that can be adapted to your needs:
- Personalised adhesive tapes. Designing and customising your own adhesive tapes is very easy. You can use your business colours, logo or any information you want to add. First you have to decide the material of the tape and then you can adjust the colours, images or texts.
- Personalised boxes. You can print your logo or message on the outside as well as on the inside of the packaging. This gives you more visibility and a better customer experience.
- Personalised bags. In our catalogue we have a wide range of resistant bags to personalise: kraft, patent paper, biodegradable, reusable non-woven, reusable cotton and raffia.
- Personalised plastic bags. You can also choose from our selection of plastic bags to personalise and package any type of product you want to send.
- Personalised envelopes and cases. On our padded, opaque plastic or cardboard envelopes you can also print your logo or any type of information quickly and easily.
- Personalised labels. Add your logo and use your colours on our adhesive labels or American labels.
What is custom packaging?
Custom packaging design is a process that combines the practical and aesthetic aspects of packaging. In other words, customising the dimensions, volume, materials and design to protect the products and provide a satisfactory consumer experience.
Advantages of customised packaging
In addition to optimally protecting your products, customised packaging design offers other benefits:
- Itreduces over-packaging. You don’t need to use as many filling materials and you avoid empty spaces.
- Itreduces costs. This is due to the use of fewer raw materials and reduced volumetric weight.
- Small, lightweight products can go straight into the mailbox. A way to facilitate and speed up the delivery of packages.
How to design your customised packaging with RAJA®?
These are the options that RAJA® gives you to adjust your packaging, ask us for a quote!
- Tailor-madeboxes. If you need postal or American boxes with a specific shape or dimensions, you can contact us and we will study your case without obligation.
- Made-to-measureplastic bags. Tell us the inside dimensions, the size of the opening and the type of closure you need.
- Customisedenvelopes and cases. No matter if your products are small or bulky, we give you the possibility to choose the size and material.
- Custom-madelabels. You can also adjust the size and shape of the labels to adapt them to your project.
As you can see, incorporating personalised packaging or customised packaging in the preparation of your orders, at RAJA® we make it very easy with all our options, because there is nothing more important than having personality!
