[ES] Bottle packaging: solutions for e-commerce and in-store sales
5min read
31/01/2022
Packaging a bottle is one of the most rewarding tasks for packaging specialists. It requires us to be very meticulous in terms of the level of protection of the goods, which are classified as fragile, and in terms of their presentation, which must be up to the standard of a quality foodstuff, often sold as a delicatessen in gourmet shops. This is why bottle packaging has been developed as an ultra-specialised line within the RAJA® catalogue. Did you know that we have tailor-made solutions for e-commerce and for the dispatch of wines, beers, champagnes and oils? And others that are ideal for dispensing the product at street level, even with gift finishes?
So, what should you take into account when choosing the right bottle packaging for each situation? Stay with us: we’ll tell you all about it!
Bottle packaging: e-commerce and wholesale boxes
In wholesale and e-commerce, bottle crates are the essential packaging for preparing orders.
1. Packaging for the dispatch of bottle orders on pallets
Bottle crates for palletisation must meet three requirements:
- Stackability.
- Built-in filler packaging, preferably in a cardboard hive format, to prevent objects from moving during transport.
- Fast assembly, to maintain a good output rate of pallets per hour.
The bottle crate with dividers, lined with white kraft paper, is perfect for palletising 75 cl. bottles of wine or cava. The inner filling hive is instantly assembled and has a capacity of 6 or 12 bottles.
The bottle crate with high-protection cells is reinforced with flaps that secure the top of each space in the separator grid, preventing it from opening accidentally. Recommended for beer, wine or cava, in sizes 33 or 75 cl.
In warehouses where batches of beer are handled, the 33 cl. bottle crate with interior protection is a must for palletising. Very reliable and sturdy thanks to its solid cell structure with lockable lid.
2. Special bottle packaging for courier shipments
For e-commerce shipments, it is not necessary to opt for bottle crates designed for palletisation, but you should consider other aspects that make the work of courier companies easier:
- They must cushion the shocks of handling and the demands of urban or last-mile logistics.
- They need to provide a good unpacking experience, joining the trend towards frustration-free packaging.
- Bottle crates must also have integrated filler dividers to immobilise each individual piece.
The double channel crate for 75 cl. bottles has inner cells with four layers of cardboard, which provides extra protection when on the move.
The boxes for bottles, cans and carafes of oil add the indication “fragile” printed on the outside, with the silhouette of an olive tree for easy identification.
The microflute cartons maximise their performance as primary packaging in combination with the postal cartons, which will act as secondary packaging. Available in 1, 2 and 3 piece formats.
Bottle packaging: everything for direct shop sales
In physical shops, when the contact with the customer is face-to-face, bottle packaging is the icing on the cake, the final touch that closes the interaction and puts the product that the customer has so eagerly awaited into their hands. In addition to prolonging the positive sensations of the purchase with their appearance, the bottle cases and bags used in retail must make it easier for the consumer to get home, whether by car or on foot, and prevent the products from being damaged along the way. They must also be suitable for gift giving.
1. Bottle cases for in-store sales
RAJA® offers elegant and practical bottle cases.
- The cases with handles for 1, 3 and 6 bottles have it all. An impeccable appearance, windows to show off the contents and die-cut handles for comfortable carrying.
- The bottle case combines strength with EcoResponsibility. Made from 100% recycled and fully recyclable raw material.
2. Cardboard baskets for bottles
The preparation of packs with bottles of wine or beer, together with other delicacies such as foie gras, premium preserves or sweets, reaches its maximum expression with the cardboard baskets, a packaging that cannot be missing in any gourmet shop. Complete the pack with a fluffy bed of tissue paper or shavings to dazzle the recipient.
3. Bottle bags
Different types of bottle bags work as a statement of intent about brand values:
Patent paper bottle bags with handles convey freshness, cheerfulness and fuel the desire for enjoyment at the table through their brightly coloured exterior.
Kraft bottle bags with handles and window are a subtle reminder of the importance of environmental friendliness even in the smallest details, such as the choice of packaging for your wine shop.
Plastic bottle bags, made from 70% recycled polyethylene, are a carefree choice for low-volume, single-bottle purchases. With die-cut handles in white or with printed figures related to the world of wine in burgundy.
Thinking of renewing your bottle packaging? Work with a leading packaging brand that knows your needs to the millimetre. And as easy as entering our online shop and placing your order now!
