E-commerce in Spain dodges the crisis

Today we are highlighting some very good news related to the e-commerce sector: compared to other sectors that are struggling to weather the storm in the difficult context of the current crisis, e-commerce in our country is sailing full steam ahead.

It is a fact: technologies are revolutionising our consumer habits. Photographing a product and sending it via a mobile device to find out the opinion of friends and family, posting on social networks something fun or interesting found on the web, are gestures with which we are all familiar. Behind these dynamics lies the rise of e-commerce, a new way of finding out about and purchasing products.

Recent surveys show that, despite the decline in consumption, online shopping in Spain continues to increase. The MarketingPro agency has presented the results of a survey conducted in our country on online sales in 2013, and these could not be more optimistic: 63% of online shops have increased their sales and 25% have maintained a similar level to the previous year.

As if that were not enough, future forecasts are positive. The consulting firm Forrester predicts that our country will occupy a special place in the growth of the sector over the next four years. Its study, based on 17 European Union countries, indicates that the average annual growth rate is 11%. The agency predicts that, compared to pioneering countries such as the United Kingdom where this type of sales has been consolidated, annual growth in Spain will be 18%. Expectations that are ratified if we look at the increase in mobile commerce, with Spain recording the highest European growth (66.5%) in the use of smartphones to consult and purchase in online shops in July and August.

So if you have an online business, take care of even the smallest detail so that your shop gets the best results this Christmas.

Among the aspects to take into account, pay special attention to the packaging. Adequate packaging is very important, not only to reduce losses and claims caused by damage to the goods during transport, but also because the packaging is the first image that your customer will have of your product and your online shop. If you need packaging do not hesitate to contact us contact us atwe will find the best solution for your business.

Ensure the quality of your shipments and get ready for one of the busiest sales periods of the year.