Consejos de embalaje para prevenir el robo de tus paquetes

do you run an e-commerce business and have your customers ever had their shipments stolen before they could pick them up? Are you worried about your goods being stolen during transit, especially in the last mile? You’re not alone. The fear of package theft is widespread in the digital sector. According to C+R Research‘s 2020 Package Theft Statistic Report, based on a survey of 2,000 consumers, 43% of Americans last year saw one of their online orders never reach its destination because of thieves.

What’s more, this scourge has been on the rise in the wake of the COVID-19 pandemic, with a lower rate of 36% affected in 2019. In 2020, the average cost of a stolen package was $136. And a Checkpoint Systems report reveals that fashion, beauty, DIY, electronics and groceries are the most sought-after purchases.

When a user suffers one of these thefts, it is quite common for the e-commerce company to take responsibility and, as a courtesy, assume the shipping of a new order. However, this practice ends up undermining the company’s bottom line in the long run, with losses that, although at first seemingly anecdotal, end up being larger than desirable.

here’s the good news: packaging can help you reduce the theft rate of your packages– take note and keep thieves at bay with these measures!

what makes a package stand out to thieves?

If a 2017 study by Shorr about the habits of porch pirates (so named for their tendency to steal items from shoppers’ porches) is anything to go by, there are certain exterior features that make a package more attractive to criminals’ eyes:

• Location of the box, bag, bundle or envelope. In 33% of cases, it is a simple matter of opportunity. If the package is found unattended, outside the door of an empty house, in a doorway, stacked on a pavement or handily inside an open delivery van, the offender will feel he can perpetrate his misdeed without fear of being caught.

• Branding on packaging: While we are strong advocates of personalised packaging, using it where there is a risk of theft can be counterproductive, in the opinion of 31% of respondents.
• External clues to the nature of the contents. 20% of respondents felt that when a package carries labels warning of the fragility of its contents, or directly detailing what is inside, we are giving valuable clues to thieves.
• Box size – large or small? When it comes to defending against thieves, the smaller the better. 13% of respondents believe that large packages evoke substantial loot; and they are also noticeable from a distance.
• Theshape of the box: 3% of users also think it is not a good idea to adjust the packaging to the shape of the object being sent: it gives a glimpse of what is underneath.

how can you prevent parcel theft through packaging?

Savvy online shoppers have developed their own tactics to prevent theft. C+R Research reports that 64% try to be at home to receive packages in person, 24% opt for in-store pick-up, 19% require delivery with a signature, 13% go to the courier company to pick them up, and 11% select the address of a friend or family member to take care of the delivery.

Even so, your e-commerce can take other measures based on the choice of good packaging to increase the security of your packages:

1. Discreet packaging: the secret to going unnoticed

The discreet packagingprevents others – thieves included – from guessing at a glance what is inside the packages.

discreet packaging is not at odds with personalisation and brand communication, only that it is deployed at the moment of unpacking. The result is an inconspicuous shipment for criminals, but a top-notch one for customers.

2. Theft-proof locking systems

The fact that a box or envelope is difficult to open also has a deterrent effect on criminals. At RAJA® we offer you highly secure locking systems to reinforce your shipments:

• Adhesive tapes reinforced with filamentsas resistant as a strap and immune to abrasion.
• Security seals. made of plastic or metal.
• Postal boxes with reinforced seals. with side tabs that make opening difficult.
• Envelopes and opaque plastic bagsthey keep the contents out of prying eyes. For sending valuables or confidential documents, choose our high security opaque plastic bags, with adhesive closure that warns of any attempt of tearing, and with individual tracking code. The most reliable!

At RAJA® we have it all in e-commerce packaging, 100% in stock and with delivery in just 24/48h. Order now and equip your online shop with the most secure packaging products on the market!