Cocunat and ecommerce packaging [RAJA® customers].

Este post trata sobre el embalaje para el ecommerce a través de la narración de Sara Werner, la fundadora de Cocunat, uno de los ecommerces de cosmética más importantes hoy en día. En el vídeo, a continuación, podréis ver como defiende que la marca debe respirar sus valores en todo aquello que hace: en la comunicación, en la navegación por la web, en el mail de seguimiento y, evidentemente, en el embalaje, ya que es el primer impacto que recibe el usuario de la marca de una forma física, el momento “Woow” como define Sara.

En Cocunat, el cuidado por los detalles y el valor añadido, son un factor diferencial y transmiten, en todo momento, el cariño por el producto al cliente. Mantienen una coherencia en todo momento del proceso de compra, desde el primer impacto hasta la recepción del pedido. Es así como sus paquetes nos han parecido un buen ejemplo de como debe ser un embalaje para el ecommerce: coherentes con los valores de la marca, transmitiendo siempre los mismos mensajes y aprovechando pa

• Personalised packaging: These can be boxes, personalised on the outside or on the inside, or even both. But they can also be envelopes, labels, bags, tubes, film, etc. The message can vary depending on the medium. There is a wide range of possibilities for conveying an idea through personalised packaging.
• Care in presentation: Yes, indeed, tissue paper, as shown in the video, may not be the most time-optimised way to wrap a product, but the sensation conveyed is unique. Precisely, that impact is what you want to achieve to differentiate yourself from the competition. Beyond tissue paper, there are multiple packaging capable of giving a differential touch such as paper shavings, closures with bows or ribbons, labels, etc.
• The filler with a message: and nothing is written on it – it is simply a matter of showing your commitment to the environment (as Cocunat does with the biodegradable Span Pack filling material) or, for example, an added value with a filler such as the Geami WrapPack
• Details count: Yes, the magnet with the samples also counts. These gestures are perceived and give extra value to the order. The user appreciates the order even more as positive, the return is adequate and the chances of repeat purchase are higher. It is simply a matter of including a detail that can differentiate us. Why not, a packaging, a label, a ribbon, a message, etc.

undoubtedly, Cocunat represents an ecommerce that revolves around the customer, with a constant focus on how to satisfy them. Packaging plays an important role in this equation and, at Rajapack, we are proud to be able to contribute to this process. If you want to know more cases like this or have more questions about how to get the most out of your online shop’s shipments, do not hesitate to download our guide to Packaging for Ecommerce. In it we tell you some of the secrets to improve productivity, surprise at the time of delivery of an order or find new products adapted to your sector. Download it here