Budgets 2019: 5 proposals to improve your packaging

It is important to take a moment to plan for a 2019 full of challenges for e-commerce. In today’s post we want to help you prepare your packaging budget for the coming year, focusing on 5 axes of improvement to consider taking into account consumer requirements and recurring problems in a warehouse.

Packaging budget for your e-commerce in 2019

1. Improve the customer experience The experience of opening a parcel has become essential for e-commerce. You must facilitate opening and returns. Discover in this article the key investment points to retain your customers.
2. Explore more eco-responsible alternatives to your plastic packaging:today’s consumers are becoming more and more demanding in this area, so it’s time to budget for a more eco-responsible packaging purchasing policy.
3. Reduce your transport budget by investing in packaging:work on the weight and volume of your shipments thanks to new packaging solutions, you will reduce the transport bill for each package sent.
4. Personalise your packaging:boxes, envelopes, labels, adhesive tapes… Why? Because personalised packaging helps to promote your brand image and build customer loyalty, and it is a trend that affects all sectors of activity, and you don’t want to fall behind your competitors!
5. Increase order picker productivity.invest in solutions to get more orders with less effort.

objective for 2019: Differentiate yourself from the competition!

1. Improve the customer experience

The purchase funnel is no longer 100% digital nor does it end at the moment the customer buys, now it ends at the moment of delivery. Receiving and opening a package are crucial moments for any e-commerce, it is the first contact that the customer has with your brand and this should be as satisfactory as possible. We propose possible improvements

• Make it easier to open the package: Use closures such as adhesive strips(book box) or slotted closures(postal box), they won’t frustrate your customers.
• Make it easy to return the package: 90% of internet users are willing to buy again on a site that makes it easy to return the order, return boxes are the ideal solution to make it easy for them to return the order.

si quieres saber más sobre cómo mejorar la devolución de tus clientes, no te pierdas nuestro post: Logística de devoluciones: ¿Cómo mejorarla?

A nivel de presupuesto: Es una inversión reducida que tendrá un impacto positivo en la satisfacción del cliente. El departamento de marketing/servicio al cliente será un aliado para respaldar esta inversión. Para una opción más low-cost, también existe la bolsa de ida y vuelta.

2. Reduce el impacto ambiental de tus envases

Existe una creciente tendencia por el embalaje ecológico. El aumento de usuarios que usan hashtags como #0Waste, #Unboxing o #ExcessivePackaging es solo una señal de que las empresas deben cambiar sus embalajes.

Hoy en día ya se pueden encontrar todo tipo de productos ecológicos que sustituyen a la perfección cualquier otro tipo de embalaje.

A nivel de presupuesto: El impacto por este cambio es insignificante, estas soluciones alternativas no representan un coste adicional o incluso pueden haber casos en los que saldrásbenefic

• Analyse the most recurring orders and detect common order sizes, this way you will know the box sizes that best suit your products. Another solution is to buy variable height boxes. The closer the box is to the product, the more you will reduce the volume and weight of your packages.
• having trouble finding the right box? Use our box finder.

budget: Depending on the packaging solutions chosen, this may represent a growing budget. But this investment will be largely compensated at the end of 2019 because the cost of transport will reduce.

4. Personalise your shipping packaging

Personalise the box, case or bag

Objective in 2019: the WOW effect, stand out from the competition. Think that the packaging is the first image that the customer has of your brand, personalise both the outside and inside with the messages that you think appropriate to reflect the image of your brand.

Include a card

Improve the inside of the box with these ideas where your brand will be a winner

• A powerful message to encourage customers to share their positive experience on social media.
• A promotional code to build brand loyalty.
• Personalise with the name of the person who prepared the order to give it a more personal touch…

customised tissue paper and paper shavings

Tissue paper or paper shavings are a perfect solution to make your packaging more attractive.This option widely used in the fashion and cosmetics sector.In any case, if you are going to invest in customised packaging, tissue paper with your brand perhaps is not the most striking support.Value the option of a tissue paper with the colours of your brand, it is a more economical and very attractive option.

Customise the adhesive tape with your brand logo

The most significant advantages of customising adhesive tape

• It’s theft-proof: Your sticky tape is unique, no one can open the package and close it again without it being noticed.
• It reinforces your brand image in the minds of your customers.
• It’s an easy and inexpensive way to personalise your packages.

personalising sticky tape is very easy using our online personalisation tool Rajaprint. We have updated it! Have you tried it yet? If you are looking for a more eco-friendly alternative, you can also personalise sticky paper, eco-friendly tape and gummed paper.

Personalise your labels

If you are looking for a low-budget solution to personalise your boxes: personalise labels with your message or brand.

Personalise your packaging directly: boxes or envelopes

Boxes or envelopes are the extension of the customer experience in shops, they are a kind of “ambassador” of the brand. There are shops that even lightly perfume their boxes so that the experience when opening it also identifies them. The key, take the utmost care of the details. Our advice

• Take inspiration from the personalised boxes you like, look at the purchases you make.
• Put an impactful message on the opening of the box
• Contact a professional: Send us your design, we will validate several prototypes until we find the one you like and… we will make it for you!

at abudget level: The first people interested in a personalised box are the marketing team, collaborate with them to achieve a beautiful and efficient packaging. At Rajapack we have a team specialised in packaging personalisation. Get in touch with them

• By email: personalizacion@rajapack.es
• By phone: 900 877 025

5. Increase productivity in your warehouse

Invest in solutions and technology that allow you to automate processes, reduce the time to prepare packages or improve the work of your warehouse operators.Our advice

• We have more information about this in this article: How to prevent musculoskeletal disorders in a warehouse.
• If order pickers prepare more than 50 packages a day, think about mechanising the process using machines and systems, this will speed up the picking process. Schedule an audit with our experts.
• Check the condition of all the elements of the warehouse regularly: shelves, drawers, pallet trucks, rolls… An element in poor condition can hinder the productivity of the operator.

want to know more about how to increase productivity in your warehouse? Read our post: 10 tips to improve your warehouse logistics.At the budget level: It is an investment that will benefit the logistics team, human resources and, at the end of the year, the financial issue.

What is the conclusion of the logistics budget for this 2019?

In the coming year, e-commerce logistics will have to focus on 3 areas

• Propose more environmentally friendly logistics (eco-responsible packaging, more ecological delivery methods…)
• Improve the customer experience (more appropriate packaging for the contents, more customer-friendly return methods, etc.)
• Optimise margins and profitability (transport costs, performance of order pickers, optimisation of warehouse space, etc.)

what are your projects for 2019? Do not hesitate to suggest more topics in the comments!If you need a quote for your logistics department, do not hesitate to contact us, our experts will help you by email grandes-cuentas@rajapack.esor phone: 900 877 025.