Black Friday packaging: improve the customer experience (3/3)

Black Friday 2019 takes place on 29 November and everything points to this year being, once again, a record date for commerce. The trend of taking advantage of e-commerce discounts for Christmas shopping is soaring and brands are working hard to cope with the avalanche of orders to be prepared and dispatched

If you have an e-commerce and all the gears have worked perfectly until the dispatch and shipping of the package, take advantage of the moment of truth that is to receive it, to build customer loyalty with practical, effective, attractive and sustainable packaging

after the posts in which we talked about the importance of infill packaging on Black Friday and the need to reinforce brand communication on Black Friday with personalised packaging, we close the series of 3 articles by tackling a topic that concerns any e-commerce: How can I improve, thanks to the packaging, my customer’s experience when receiving their parcel?

Facilitate the opening of the packaging

Opening a package is a key moment for the image of your business, wanting to open a package and not being able to open it is very frustrating and it is the first contact your customer has with your product!

Boxes with adhesive strips and serrated opening are perfect for opening packages without stress, no more searching for scissors all over the house, the customer only has to pull the corner and the dotted line will do the rest.

Facilitates returns

According to the Cetelem Observatory 2018, 35% of online shoppers have returned a purchased product.

This same study also notes that returns are still one of the 2 most negative aspects perceived when making online purchases, only 9% have noticed an improvement in the ease of returns.

Make it easier for your customer to return any of the products purchased, if they wish to do so. Contrary to what you may think, making this process easier can help to build customer loyalty and make them more willing to make a subsequent purchase

Round-trip packaging

They are the ideal packaging to facilitate returns, allowing your customer to reuse the packaging in the event of a return, and for you to ensure that your product arrives in perfect condition. This is done thanks to its double adhesive strip, once one is used, tear off the excess along the dotted line and you can use the second adhesive strip to close it.

Round-trip boxes are already one of the most widely used packaging for large e-commerce, especially in fashion, and you also have the option of both kraft round-trip envelopes and opaque plastic envelopes

Make waste management easier with sustainable packaging

Customers are increasingly aware of the environment and sustainability, and reject over-packaging, so opting for EcoResponsible packaging is the best option to improve your brand image and offer a pleasant experience. There are different ways to achieve this:

Reduce packaging

Less is more: Reduce the elements used in your packaging, use the right box that minimises the use of fillers and avoid particle fillers: opening a package and having the whole floor filled with shavings is stressful for your customer and very bad for your brand image. As possible solutions for simplified filling you have paper filling, the ecological filling par excellence, it will not leave waste scattered all over the place and its recycling is very easy: everything straight to the blue bin.

If your product is very delicate, you have another solution: Use packaging with integrated filler, which can be made of plastic or foam.

Go green

Forget plastic and start using products that come from renewable raw materials and can be recycled after use.

Today’s customers are more and more conscious about the environment and ecology, using plastic packaging would damage your brand image, so we recommend you to renew your packaging!

Here you will find our most EcoResponsible products: EcoResponsible Packaging for e-Commerce.

and at RAJA® will we have Black Friday?

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• And of course, very soon, the best packaging Black Friday at RAJA®, we are already preparing everything!

Read our last 2 articles about “Packaging for Black Friday”:

• Black Friday packaging: filling and protection (1/3).
• Black Friday packaging: make an impact with your brand (2/3).