2019 Marketing Calendar: plan your seasonal campaigns successfully
7min read
18/01/2019
when is Black Friday? What themes to use in the month of May to liven up the conversation on social networks? What anniversaries to celebrate if your company is environmentally conscious? Solve all these questions and many more thanks to Rajapack’s 2019 Marketing Calendar.
How can Rajapack’s 2019 Marketing Calendar help you
? With Rajapack’s 2019 Marketing Calendar you can organise yourself in time to launch your seasonal promotional campaigns around the key dates of the year
- Identify milestones, commemorations and events related to your business that arouse the interest of your target audience.
- Gather ideas, materials and proposals to generate content on social networks, emailings, posts on your blog or collaborations in other media in line with current issues.
- Establish differentiated objectives and KPIs for each of the communicative and advertising interventions you plan to carry out.
what does the Rajapack Marketing Calendar 2019 contain
? The Rajapack Marketing Calendar 2019 is very easy to consult, handy and aesthetically very attractive. Download it to your computer or print it to have it always at hand on paper. You will use it throughout the year! In our marketing calendar you will find
- National festivities that set the agenda in Spain.
- International events of commercial interest.
- Fun and funny events that you can use as an excuse to cultivate the engagement of your followers and customers.
your memory may fail you… but with Rajapack’s 2019 Marketing Calendar you won’t miss a single one.
Rajapack’s 2019 Marketing Calendar
How to structure the messages of your digital marketing plan month by month? Take note of the following ideas related to our 2019 Marketing Calendar.
1. January
The first weeks of the winter sales usually capture the attention of consumers during the month of January. However, at Rajapack we can’t resist suggesting that you give a nod to the goodness of packaging on Monday 28 January, the date on which Bubble Plastic Appreciation Day is celebrated. For the good times you’ve had listening to the pop-pop of bubbles bursting under your fingertips!
- 1 January: New Year’s Day
- 6 January: Three Wise Men
- 7 January: start of the winter sales
- 21 January: Blue Monday
- 28 January: Bubblegum Plastic Appreciation Day
2. February
When February arrives, it’s impossible to escape the dictatorship of hearts. Swim with the flow by preparing Valentine’s Day promotions designed to connect with your public. Oh, and don’t forget about the presentation of your products! Here are a few ideas to equip your shop with the most up-to-date and beautiful packaging for Valentine‘s Day
- 4 February: World Cancer Day
- 5 February: Chinese New Year – Year of the Pig
- 14 February: Valentine’s Day
3. March
After the great social upheaval caused by the International Women’s Day demonstrations in Spain in 2018, the challenge in 2019 will be to be up to the task of continuing to encourage equality in all areas. From your brand, you can lead by example during the month of March. Explain to your target how your company contributes to ending the gender gap. And, if you’re curious, see how we do it at Rajapack
- 3-5 March: Carnival
- 8 March: International Women’s Day
- 17 March: St. Patrick’s Day
- 19 March: Father’s Day
- 20 March: World Happiness Day
- 22 March: World Water Day
4. April
After a very long first quarter, the Easter holidays will finally arrive for many. Encourage joy and good mood among your fans with positive proposals. If your business is dedicated to aspects related to outdoor activities, this is your moment! Your potential customers are eager for hours of sun, light and nature, go out and meet them online!
- 7 April: World Health Day
- 14 April: Palm Sunday
- 18 and 19 April: Maundy Thursday and Good Friday
- 19 April: World Bike Day
- 23 April: Book Day
5. May
Have you ever stopped to think that packaging any product would be a very complex task if it wasn’t for adhesive tape? Well, before 1930, workers had to do without it. That’s why every May 27th we celebrate the anniversary of its invention by the company 3M. In case you don’t remember, we tell you everything you need to know to use adhesive tape correctly when preparing your shipments
- 1 May: International Labour Day
- 5 May: Mother’s Day
- 9 May: Europe Day
- 17 May: World Recycling Day
- 17 May: World Internet Day
- 27 May: Adhesive Tape Day
6. June
Does your brand have a green conscience? Then June is the month for you. During this period, there are renowned world days dedicated to the environment and the oceans. Take advantage of these dates to communicate values such as responsibility in your manufacturing processes, the use of recyclable materials in your products or your commitment to minimising waste generation
- 5 June: World Environment Day
- 8 June: World Oceans Day
- 20 June: Yellow Day
- 23 June: Midsummer Night
- 28 June: LGBT+ Pride Day
7. July
“Microplastic” was chosen as word of the year 2018 by the Fundéu (Fundación del Español Urgente). This denotes the importance of these small fragments that are toxic for biodiversity in the oceans. To fight against this danger, Spain will ban single-use plastics in 2020. Meanwhile, 3 July has been declared International Plastic Bag Free Day. A good time to educate your customers this 2019
- 1 July: Start of the summer sales
- 3 July: International Plastic Bag Free Day
- 7 July: San Fermín
- Tuesday 11 or Tuesday 18 July: Amazon Prime Day
- 17 July: World Emoji Day
- 26 July: World Grandparents’ Day
8. August
Between 10% and 15% of the population is left-handed. We assume that a similar percentage of your audience is also left-handed. Why not take advantage of International Left-Handed Day (13 August) to spread a message adapted to this group on your networks? This is a simple, original and direct way to get engagement with very little effort. Also keep in mind that 8 August is International Cat Day… and that cats love cardboard boxes
- 8 August: International Cat Day
- 13 August: International Lefty Day
9. September
In September, it’s our birthday! Rajapack Spain will celebrate its 16th anniversary in 2019. In 2018 we celebrated 15 with an open day at our facilities. What are we doing this year? Stay tuned!
- 9 September: Back to school
- 18 September: 16th anniversary of Rajapack Spain
- 21 September: International Peace Day
- 27 September: World Tourism Day
10. October
Staying away from the Halloween party in October is becoming increasingly difficult… and also unwise. Users expect discounts, special offers and a new look&feel on the website of their favourite brands. Give them what they are looking for, you will notice it in your sales
- 1 October: International Coffee Day
- 4 October: World Animal Day
- 12 October: Columbus Day
- 19 October: World Breast Cancer Day
- 31 October: Halloween
11. November
November is a challenging month on a commercial level. With an eye on the last Friday (which this year falls on the 29th), the countdown to Black Friday is on. Think that many customers will wait until that date to make the purchases they have planned. Slowly unveil your offers in the days leading up to Black Friday and, of course, get your hands on the most popular packaging products for Black Friday before it’s too late!
- Movember: a month dedicated to promoting men’s health
- 1 November: All Saints’ Day
- 11 November: Singles’ Day in China
- 20 November: World Children’s Day
- 29 November: Black Friday
12. December
In 2019, the Black Friday hangover (with Cyber Monday and Throwback Thursday) will extend into the month of December, intermingling with the busiest stage of the Christmas campaign. The key so that the whirlwind of these dates does not run over you is to design your pre-Christmas action plan in August. Yes, yes: in August. If you make an effort to think about tinsel, champagne and gifts during that month, while half the office is on holiday and you are digging in with the air conditioning, you will be very grateful when December arrives
- 1 December: Cyber Monday
- 2 December: Returns Day
- 6 December: Spanish Constitution Day
- 8 December: Immaculate Conception Day
- 22 December: Christmas Lottery draw
- 24 December: Christmas Eve
- 25th December: Christmas Day
- 28 December: Holy Innocents’ Day
- 31 December: New Year’s Eve
if you want the Rajapack Marketing Calendar 2019, download it now! Click below and in a few seconds it will be yours
