The RAJA Group wants to be as environmentally responsible as possible and is committed to reducing its environmental impact as much as possible. Today, as part of the European Sustainable Development Week, we would like to show you how RAJA develops and innovates its products to be even more environmentally friendly. At the same time, we would like to introduce you to some eco-friendly innovations in our range.

Product innovations

RAJA’s strategy as a European leader in B2B distribution is to develop an offering that is increasingly responsive to the needs of businesses. Our innovations must not be merely cosmetic, but must bring real added value to our customers. We strive to introduce environmentally responsible innovations into all our product lines.

Customer expectations

Customer expectations in the area of sustainability are extremely high, especially in the packaging sector. Using our eco-friendly packaging helps our customers to achieve their goals, while improving their brand image and building customer loyalty. This is why our offer is constantly evolving to include more and more sustainable products.

5 principles of packaging with RAJA

Our green product strategy is based on five principles:

1. Reduction –Reducing weight and volume to protect the product without over-packaging.
2. Renewal – We design products from renewable and eco-certified natural materials.
3. Substitution – Replacing high environmental impact packaging with eco-friendly alternatives.
4. Recycling – We offer and design packaging made from recycled and recyclable materials that comply with the circular economy.
5. Reuse – Reuse is a big topic these days, so we also design and offer packaging that can be reused multiple times. An example of this is our storage containers.

Latest eco-friendly and innovative products

One of the environmentally responsible and innovative products that we have recently launched in Europe, and of which we are very proud, is the new Bubble wrap made from recycled paper. This novelty even won a gold medal in the Purchasing Awards 2022. It is a recycled, recyclable, bio-friendly and competitive bubble wrap that is a real alternative to plastic bubble wrap.

Another innovative and eco-friendly product we have just launched is the first ever paper protection film for palletsthat, when used with stretch paper a paper packaging for accompanying documentation allows our customers to be completely eco-friendly.

We have also introduced a new paper mailing envelopes with paddingthat are strong, lightweight and therefore do not increase transport costs.

These were just a few examples of our new more environmentally responsible products, you can find more of these products on our website. The RAJA Group continues to innovate its products and has many more projects planned.

Below you can watch a video interview on innovation and environmental responsibility with Ulrick Parfum, RAJA France’s Director of Purchasing and Product Marketing.