THE 8 SECRETS OF PERFECT PACKAGING FOR AN E-COMMERCE SHIPMENT

60% of Spanish consumers, who buy online, consider the receipt of the purchase directly at home as an excellent reason for buying products online. This fact is highlighted by the Ecommerce Foundation’s Ecommerce Report: Spain 2019, and is something that no e-commerce company should ignore. The aim is to provide a great experience when the customer receives their order and, equally, it is essential that the packaging is perfect for e-commerce shipping.

In short, we stress the importance that the parcel is the only point of physical contact between a digital business and its customers. Above all, you need to satisfy the customer to make the encounter between the two exciting. However, do you know how to do that? At RAJA we’ve uncovered the 8 secrets to making it very successful!

1. find a package that identifies with your brand

Sturdy, practical and attractive. It is therefore essential that the packaging identifies with the products you sell and the brand you communicate. And that goes, for example, far beyond just putting your logo on the packaging.

Nobody would imagine that Apple would use sloppy, poor quality packaging for the shipping of its high-tech products, or that a brand that cares about environmental issues would choose plastic packaging, while it could use more sustainable and equally effective alternatives.

Also convey your brand values through your packaging and create a great shopping experience for your customers.

2. Go for Eco-Responsible Packaging

Sustainability and concern for the environment are increasingly important values for all consumers. Don’t just be Eco-Responsible through the products you sell: increase your concern for the environment when packaging the product of your e-commerce.

At RAJA, we have a wide range of Eco-Responsible packaging references. Search among our products for the boxes, envelopes, fillers, and adhesive tapes that are right for your business. Above all, the best thing is that in addition to being Eco-Responsible, they are also customisable!

3. Choose a package with a similar size to your product

For sustainability, for practicality, for safety and for a question of costs. Therefore, the logic is that you choose the cardboard box, envelope or tube with the closest size to the product you are going to pack. Carriers take into account the weight of the items and the space they take up when setting their rates. In short, sending packages that take up much more space than the product itself can be very expensive.

Therefore, excess empty space inside a box can have two consequences:

• That products move during transport and arrive damaged at their destination
• That you have to spend an inordinate amount of packaging stuffing and protection to hide the flaws.

Don’t doubt it. The perfect packaging for a shipment, from e-commerce, does not fit the model of using a huge box to send a pen.

4. Make returns easier with “round-trip” packaging.

The E-commerce Foundation study reveals which product types lead the way in returns in e-commerce shipments. For example, 20% of people have returned clothes in the past 12 months; 12% shoes; and 9%, electronics. In short: when it comes to designing the perfect packaging, you should not only think about how the customer receives it, but also about making it easy for them to return products that didn’t convince them. Especially if your e-commerce is part of one of the three sectors we have mentioned.

At RAJA we have“round-trip” boxes and envelopes, developed with double adhesive tape to simplify return processes. Above all, they are indispensable when preparing orders!

5. Place package filling and protection in the right measure

To ensure safe and trouble-free transportation, the perfect packaging for an e-commerce shipment must not forget the FILLING PACK.

For example, when deciding which filler packaging to use, consider what type of product you are looking to sell and what function the filler packaging should have:

• Wrap and cushion any shocks;
• Secure the products and fill the inside of the packaging;
• Protect fragile surfaces;
• Wrapping electrically sensitive products, etc.

Likewise, presentation is also a very important factor. Therefore, the customer’s perception that the products he has bought are fully protected during transport is a loyalty factor.

Above all, surprise with filling! Are you familiar with the Geami WrapPak System? It produces a honeycomb structure filling, 100% natural, reusable and recyclable. The Kraft paper protects against impacts and the tissue paper prevents unwanted marks. An ecological and innovative filling!

And a few more tips: place the most fragile objects in the centre, so that they are protected from shocks and falls. For example, also remember the dehydrating sachets, as they are ideal for fighting humidity!

6. Close your packaging correctly

Now it’s time for the real thing: closing the packaging.

In short, the key to closing a pack in the most correct way is in the fastening. Choose between the adhesive tape, strapping tape or industrial staples depending on the size and content of your packaging.

7. Identify your dispatches well

The last detail of an online shop’s shipping packaging is the Labelling. You must, therefore, to put two types of labels:

• Label with the dispatch details. Include the name, full address and telephone number of the sender and the destination. Place it on top of the package so that it is always visible during transport and cover it with transparent tape to prevent it from being damaged or affected by humidity.
• Label with handling instructions. Indicates whether the product is fragile or in which position the packaging should be kept during transport.

However, never place a label in the corners or on the sides, as this will compromise its fixation and legibility.

8. Take maximum care with the presentation and do not forget the details

We have often touched on the importance of personalising your packaging. Communicating your brand on each shipment is fundamental, but think about the feelings you want to awaken in your customers when they open the package. This is, therefore, your opportunity to surprise and create a memorable shopping experience, making your customers return to your website continuously.

At RAJA, we give you some ideas to improve your packaging and achieve this wonderful effect:

• Samples of other products.
• A discount voucher for the next purchase.
• A handwritten thank you note.
• Merchandising for your company.
• A brochure or catalogue from your brand.
• An order invoice presented in an original, fun or elegant way.

That’s it! You already have the ideal packaging to establish a great relationship between your customers and your online shop. Want to continue perfecting the process of preparing your orders? Team up with RAJA, your partner for packaging solutions with 48/72 hour delivery. We will be there for you whenever you need us!