[PT] The 10 packaging mistakes you should avoid in your e-commerce business

When a customer receives an order from your e-commerce site, the first thing they see is the packaging you’ve used and this can give them an idea of the image your company conveys.

The customer will see in a few seconds whether you’ve paid attention to detail, whether you’ve used the right packaging, whether you care about the environment… That’s why it’s very important that the packaging of the order is as appropriate as possible.

Discover in this article the 10 mistakes to avoid when packaging your e-commerce. Avoid them and have a successful first meeting… so that there are many more!

1. reusing boxes
When sending a parcel, it is advisable to use a new box. A reused box may be damaged by previous use and put the contents at risk. Adhesive tape is not a solution to cover the damage. What’s more, if the packaging still has previous labels on it, it can cause confusion for the courier. In our catalogue, you’ll find more than 800 box formats in stock.

2. using boxes that are too big
Choosing a box that is too large leads to higher costs due to the use of more protective material and transport. What’s more, a box that’s too big can make a bad impression on the customer. Use a box that fits the dimensions of the contents and takes into account the volumetric weight for transport. With RAJA you can order customised boxes according to your needs.

3. not using enough protective filling
Leaving empty spaces in packaging is a problem and a common mistake in e-commerce packaging. Protective padding has a cushioning function in the event of an impact and preserves the integrity of the goods. To avoid shocks and vibrations during transport, opt for kraft paper and cardboard, foam or bubble wrap.

4. Excess packaging on products
However, using too much filler or too much strapping tape does not guarantee the safety of your shipment and results in increased costs and wasted materials that can have consequences for the environment. Be eco-responsible when packaging your products.

5 Sending the parcel without protecting the documents
The invoice is an essential element for the customer and must arrive in good condition. Receiving torn or damaged documents between items damages your e-commerce image. For this reason, it is advisable to send invoices protected in document holders.

6. using too much adhesive tape
Using too much adhesive tape is a mistake in e-commerce packaging that does not lead to greater security, but rather to a waste of material and money. What’s more, too much tape can make opening the packaging a frustrating experience. To avoid using tape on small orders, you can opt for messenger envelopes with a built-in zip.

7.No signalling of fragile, non tippable or dangerous cargo
Packages that require careful handling because their contents are fragile or dangerous, or that should not be tilted, should be signalled. For this purpose, use precautionary labels for the use or transport of dangerous goods.

8 Not having a stock of packaging
In the same way that you manage the stock of your products, you must take care to control the stock of your packaging. A lack of these materials is a coordination error for your online shop that leads to delays in dispatch and missed delivery deadlines. Make sure you always keep the necessary stock.

9. late dispatch of the order
You must be very strict with delivery times. If a parcel arrives late, this will frustrate consumers and could lead to negative reviews of your company, so don’t neglect picking and packing. An automated process will simplify this task and the use of instant assembly packaging will speed it up.

10 Not taking into account the means of transport
E-commerce shipments can be made by different means of transport and, depending on which one is used, the handling will be different, so take into account how the parcel will reach the recipient when preparing the packaging.

By avoiding these 10 packaging mistakes in e-commerce, not only will you make a good impression, but your customers will be so satisfied that they will continue to trust your shop for future orders. As we know how important packaging materials are, at RAJA we specialise in taking care of quality so that you can offer your best image.