[PT] Packaging tips to succeed on Black Friday 2024

Last year, according to Think with Google, searches for products during Black Friday increased worldwide from October onwards. In fact, 58 per cent of consumers said at the beginning of that month that they were already thinking ahead about their purchases during the discount days. As a result, users are looking forward to this Black Friday 2024 increasingly informed in terms of prices and products.

At the same time, concern for the environment continues to be a priority and increasingly influences people’s purchasing decisions, as they ask brands to get involved in protecting the environment. They therefore demand sustainable solutions in their purchases. With RAJA you can provide them with these solutions from your online business! Use eco-responsible packaging and take into account our tips for Black Friday 2024.

The PPWR is the new European regulation for packaging and packaging waste that focuses on sustainability and environmental care, and Black Friday 2024 is a golden opportunity to take this kind of initiative further. RAJA invites you to strengthen your brand’s ecological spirit by putting our 5 Rs of packaging into practice:

1.Reduce the size of your packaging

Adapt the packaging to the size of the goods, leave no empty spaces and optimise the volumetric weight. In doing so, you’ll not only be looking after the environment, but also your company’s finances. These three packaging products will help you in your mission to reduce the size of your packaging on Black Friday 2024:

• Variable height bins, the ideal solution for small e-commerces that don’t have large collection spaces
• Cardboard boxes for flat products such as pictures, frames, mirrors, diaries, etc.
• Boxes and cases with built-in protection, designed for fragile objects. They prevent the contents from shifting and getting damaged during transport.

2. reusing your packaging

Reusable packaging is your best friend on Black Friday. So if your customer doesn’t keep your product, sending it in a “return” package that simplifies the returns process will ensure that the goods are returned in perfect condition.

3. replace the most polluting materials with eco-responsible alternatives

Avoid single-use plastics and opt for packaging made from renewable raw materials, made from recycled and recyclable materials. There are dozens of possibilities in the RAJA catalogue.

Choosing eco-responsible packaging can also influence the recipient’s decision to recycle or not. If you opt for packaging made from a single type of material, the task of disposing of the waste is simplified, avoiding the temptation to throw everything in the same container because you don’t feel like stopping to separate the components or you don’t know where to throw each one.

4. renew your packaging and introduce bio-based raw materials

Stuffing chips made from corn starch, 100% recycled bubble wrap, compostable bags… Biodegradable packaging made from bio-based materials or fully recycled raw materials will take you one step further in your commitment to green logistics.

5. Recycle as much as possible and get involved in the circular economy

The ultimate goal of all these efforts is to ensure that your commercial activity on Black Friday 2024 generates as little waste as possible, which is the principle that gives meaning to the circular economy. Focussing on packaging, what can you do?

• Recycle, recycle and recycle. Leftover products used to prepare orders, returned packaging, packaging from your suppliers…
• Provide clear recycling instructions. Make sure your packaging is labelled with the appropriate pictograms, which clearly indicate whether an item is recyclable and where it should be deposited for disposal

4 tips on packaging for Black Friday 2024

The right packaging for your order preparation can be a decisive factor in the success of your brand’s Black Friday 2024. RAJA offers you four ideas to help you achieve this goal:

1.Take care of your packaging with filling and protection
The pressure and high pace at which brands and carriers work during Black Friday means that a high percentage of parcels arrive in poor condition. Don’t let this happen to your packaging! Avoid it by carefully selecting your packaging filler and protection for Black Friday.

2. Optimise your order preparation system
Be practical. Choose quick-to-assemble, easy-to-handle packaging that saves you time when preparing your orders. Some examples you can find at RAJA:

• Boxes, envelopes and cases with built-in adhesive closure
• Boxes and cases with integrated protective filler
• Postal boxes with automatic bottom
• Packaging systems and machines that automate the filling, closing, strapping or labelling of your packages

3. Think about the customer experience
Receiving a parcel and then unboxing it are two very exciting moments when shopping online on Black Friday. Reinforce this positive customer experience with:

• Packaging for contactless delivery. When the size of the goods allows, it is preferable to use envelopes and cases that fit in a letterbox.
• Frustration-free packaging. Seven out of ten people are embarrassed to ask for help opening a parcel, so don’t let them go through the hassle of a delivery from your shop!

4 Boost your brand’s communication strategy
At RAJA we offer you a wide range of packaging customisation options to boost your brand’s communication strategy. Incorporate your logos, messages and corporate colours, and opt for exclusive designs inspired by seasonal events such as Black Friday itself. Every detail counts when it comes to retaining the loyalty of your audience!

Black Friday 2024 at RAJA
And if you’re preparing for your business to succeed this Black Friday, why not also take advantage of RAJA’s discounts to stock up on the most innovative and reliable packaging? Put yourself in our hands and make a commitment to the environment with our eco-responsible products.

We’re your reliable packaging partner, even on Black Friday!