[PT] HOW TO BUILD CUSTOMER LOYALTY WITH PERSONALISED PACKAGING
3min read
27/07/2023
Especially in a world like the e-commerce one, any customized packaging causes a great impact on your customers, being an asset to build their loyalty. In this sense, it is essential to work on the customer experience so that it is incredible and differentiating. Thus, the customer will certainly repeat the purchase and generate positive recommendations of your business. One of the variants that mark this shopping experience is, therefore, the use of personalised packaging since it is the image of the brand. This issue plays an essential role in customer loyalty, according to the eCommerce Packaging Study by Dotcom Distribution, 2016. Above all, this study highlights that the three factors most valued by consumers on the internet are fast shipping, transparency when buying online and the use of high-quality packaging.
Dotcom’s research also highlights that:
- 40% of shoppers say they are more willing to place a new order, on an e-commerce site, if previous orders have arrived in premium packaging;
- Two-thirds of that group point out that this makes them perceive the brand as more exclusive; and 60% say that the illusion increases when the packaging of the order resembles the packaging of a gift.
Whereas, if you have an e-commerce, you can’t afford to fall behind. At RAJA, we want to help you build customer loyalty through our RAJAprint tool. In other words, it’s through our personalisation service for bags, tapes, boxes, envelopes, among others, that you can set up creative personalised packaging. However, how can you make the most of it and transform your packaging into a differentiating experience? We explain it to you below.
1. Personalised boxes to surprise on the outside… and inside
Personalising the outside of the boxes in which your products are delivered to your customers with your brand’s logo is, of course, common sense advice. But has it ever occurred to you, for example, to include printed messages inside your boxes? You can do it on the flaps or on the entire inside surface. That way, you will attract your customer’s attention when he receives the package and, furthermore, when he starts to open its contents. At the same time, a “Thank you for your purchase” or “Have a nice day” can be small gestures that provoke greater customer satisfaction with your brand.
2. Personalised, reusable bags
Nowadays, there are several reasons to choose custom paper bags for your business. Mainly because an original and quality paper bag has more possibilities to increase its useful life, since the consumer will be able to use it for new purchases or to transport objects in his daily life. However, you shouldn’t just focus on building customer loyalty with paper bags. After all, RAJA print also offers customised reusable bags made of polypropylene, cotton or raffia. These are therefore very strong and durable options that will enhance your brand’s memory and thus encourage repeat purchases in the future.
3. Personalised ribbons that contribute to environmental awareness
Finally, with personalised tapes you can leave a mark right down to the last detail of your packaging. In short, we have several types of ribbons available: coloured adhesive ribbons or the best value polypropylene ribbons. However, if your company values environmental protection as one of its core values, we suggest you opt for our customised ecological packaging ribbon, made from recyclable kraft paper and the accompanying cardboard.
Conclusion
As you can see, building customer loyalty through personalised packaging is a fun activity that will certainly stimulate your creativity. As a result, this action will also bring better results for your e-commerce. Visit our website website and if you need advice, contact our experts, they will be happy to tell you what are the best solutions for your business.
