PACKAGING FOR FLOWERS: EVERYTHING FOR SALE AND DELIVERY

Above all, at RAJA we want to help flowers and plants continue to fill people’s everyday lives. To this end, we have launched our new range of packaging for florists with the aim of facilitating packaging and flower arrangements for professionals, in direct delivery to the customer in shop, for transport home or for commemorating events.

This is, above all, an innovative and original range of packaging for flowers and plants that combines great functionality, aesthetic appeal and respect for the environment in its design.

What is the purpose of packaging for florists?

Flowers and plants are living organisms. As such, they cannot be packaged like any other inert goods, as they would risk wilting and arriving at their destination in a deplorable state. Moreover, faced with this challenge, packaging for flor ists is designed to maintain the most suitable temperature and humidity conditions, in order to maintain the conservation of these products, protecting them from external aggressions.

As a result, using professional florist packaging and accessories instead of other generic packaging materials offers several advantages:

• Guaranteeing the integrity of the contents until they are collected by the recipient, with products designed for different situations: direct shop sales, click & collect, home delivery, e-commerce orders, long-distance transport, among others;
• Adapting the characteristics of each type of flower or plant both to take care of its maintenance and to enhance its aesthetic qualities. Thus, there are solutions for bouquets, individual flowers, arrangements of different heights and colours or vases of various sizes;
• Offering various possibilities for personalising packaging to communicate the brand’s image;
• Simplify unpacking, in order to avoid damage caused by opening and incorrect removal of flowers and plants;
• Tospeed up order picking, reducing the average time needed to pack each package as well as increasing productivity;
• Accept the principles of green logistics. In other words: the use of kraft paper packaging for flower bouquets, cardboard boxes for sending plants and reusable vases to encourage the implementation of a policy of Eco-Responsible Packaging.

Types of packaging for flowers and plants

As a result, RAJA’s new range of packaging for flowers and plants offers paper, cardboard and polypropylene items for a variety of needs.

Bags and packaging for florists for direct shop sales

Paper for wrapping flowers and plants are the best choice for in-store hand delivery. For sure, paper makes it easy to transport the arrangements later in a clean and comfortable way.

The kraft paper roll provides a sober, discreet and Eco-Responsible presentation in flower bouquets and plant pots.

Wrapping bouquets with transparent paper is therefore a very convenient and effective way of preparing arrangements in the shop for delivery to the customer.

Above all, kraft bags with handles are available in different shapes and sizes, in order to be adapted to flower bouquets of different shapes and heights.

Cones and bags for home delivery of flowers and plants

According to a study by the Flower Council of Holland 25% of European consumers place home flower orders more often today than in the pre-pandemic era. So because of the growing interest in buying flowers and plantses from a distance, we offer specialised packaging for e-commerce. Discover our cones and flower bags.

In this way, our cones and flower bags are Eco-Responsible:

• They are certified by the Forest Stewardship Council (FSC). That is: these packages are manufactured with raw materials from forests that respect the criteria of sustainability;
• Likewise, they include a high percentage of recycled materials and are also recyclable. In short, their use is characterised by the application of the 5-Rs of packaging.

Packaging and accessories for florists: a differentiating touch for your products

Watertight water bag with integrated frame “Rapid’eu Étanche

Equipped with a rod structure for stabilisation, the watertight water bag with frame is filled with water before introducing the bouquet of flowers. Thus, this will make it stand upright securely. It can be used in conjunction with another package or with the flower box.

Anti-fall pot “Diabol’o

While it retains water, inside, in a horizontal position, it is thanks to its design that it prevents falls. It is therefore very aesthetic and decorative. In addition, it saves time when packaging your bouquets of flowers.

In conclusion:

Take care of the details too with our adhesive labels, in kraft, for a discreet closure or to place a message. Our metallic or satin effect ribbon in different widths and colours can also be an excellent complement.

Visit our new section for professionals in the sector. At RAJA you will also find our interactive catalogue to enhance, protect and send all your floral arrangements!