PACKAGING FOR BLACK FRIDAY: FILLING AND PROTECTION

Black Friday, will be celebrated on the 26th November. An avalanche of orders is expected for this period. It is therefore essential that you prepare your orders with the most appropriate packaging.

To help you with this process, we have started this post with some tips that will certainly help you choose the most appropriate packaging material to make your Black Friday 2021 a success.

First of all, we will tell you about protection:

First of all, did you know that no less than 8% of Black Friday orders arrive damaged at their destination and a considerable percentage of customers believe that the fault lies in the inadequate choice of packaging?

At RAJA, we advise you to buy high quality, strong filling and protection materials. The aim is, above all, to protect your products but also to build customer loyalty. Remember that with Black Friday you will receive many orders from new customers. Take this opportunity to offer them an impeccable first impression with effective, attractive and sustainable packaging.

Black Friday is the date when 50% of Christmas shopping is done

It is during this period that, increasingly, Christmas shopping is done. The main reason this happens is because we expect Black Friday to give us access to the most coveted bargains. According to KPMG’s Annual Retail Survey, in 2019, 57% of Brits who buy some item on Black Friday did so with the purpose of on that date getting very high discounts.

On the other hand, a Salesforce Holiday Shopping Report (made with data from the United States, United Kingdom, France, Germany, Canada, Australia and New Zealand and Nordic Countries) reveals that in 2018, 50% of customers did their Christmas shopping before the 3rd of December. As well as, the so-called Cyber Week (with the days before and after Black Friday) contributed for retailers 37% of the profits made over the Christmas season.

The week after Black Friday, a challenge for order preparation and logistics

In the week after Black Friday, the volume of parcels being handled by transport companies grew by no less than 68% compared to the previous week. In other words, according to data collected in the United States by Luxer One, it also indicates that in 2018 the number of parcels shipped during this period increased by 5% compared to the previous year.

Thus, this situation poses a great challenge for those responsible for the collection and delivery of orders. For example, they have to work with greater speed, efficiency and organisation so that the products arrive in perfect condition to the correct customer in the shortest possible time.

The importance of filler packaging in Black Friday orders

Constantly ensuring your e-commerce products are properly protected so they don’t get damaged during transport is crucial throughout the year. It’s part of your job to be obliged to improve your customers’ shopping experience. However, on Black Friday this takes on a special dimension:

• Many customers have their first contact with your brand as they take advantage of the offers of this period. In short, it’s the ideal opportunity to build their loyalty… or lose them forever;
• Christmas shopping is especially exciting. For example, in this context of high expectations if your customer eventually receives a package that is damaged it will be extremely disappointing.

Also several studies carried out, in the UK, highlight that 8% of products that are ordered in the Black Friday period arrive to customers in poor condition. For these around 30%, the products arrive so damaged that they are no longer fit for use. 40% of respondents believe that incorrect handling by carriers is to blame. Just as there arealso 15% who attribute the use of inadequate packaging.

As a result, what filling and protective packaging should you use for Black Friday?

RAJA’s proposal, for this Black Friday 2021, is that you optimise your e-commerce packaging with ecologically correct filling materials. So, are you familiar with our range of Eco-Responsible protective packaging? Here are a few options, for example:

• 100% natural, recyclable kraft paper;
• Filler chips made from corn starch, 100% recyclable, biodegradable and compostable;
• Coloured paperstrips, fully recyclable and with 80% recycled materials in their composition;
• 100% natural kraft paper rolls;
• Plastic bubble wrap in polyethylene and 50% recycled;
• Cardboard protection corners, 100% recycled and recyclable;

Buy now everything you need to pack your Black Friday orders. Don’t let any of your customers be disappointed when they receive their order in poor condition! In RAJA’s online shop you will find more than 5,000 references, always in stock!

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