FACILITATE YOUR E-COMMERCE RETURNS
3min read
17/06/2022
Above all, facilitating returns in your e-commerce can contribute to customer loyalty. In e-commerce, a customer does not really see what he has bought until the product is delivered to his home. The moment of truth is therefore when the customer receives it and unboxes the package, and the feeling he has at that moment will dictate whether or not he will buy from your brand again. If everything went well and the product comes as expected, perfect! As a result, the likelihood of him buying again is quite high, but what if it’s not what he wanted and he wants to return it?
In this way, the process of returning a product can be considered a problem in the relationship with the customer. But, as such, we can take advantage of it to serve him in the best way and, in addition to that, we can also make him loyal to our brand due to his experience.
Above all, what should we take into consideration with returns in e-commerce?
- Customers have the right to withdraw from their purchase without giving any explanation during the 14 days after buying a product;
- Likewise, online sellers must inform in a “clear, understandable, accurate and appropriate manner” of the process for returning their products;
- The customer must return the purchased products in good condition, with no visible damage or wear. In many occasions, it is also necessary to send it back in its original packaging;
- In many cases, the e-commerce itself will have to provide the packaging for the return. Using a protection to prevent the product from being damaged during transport on return. Filling chips are mainly an easy and convenient solution. As well as, their very affordable price;
- A well-chosen packaging ensures that the product arrives at its destination in the same condition as the customer received it. As of now, there is a wide range of protection suitable for each package. Above all, this protection is adjusted to each type of product and can be reused when it is returned. This is the case, for example, with plastic bubble wrap;
- A reliable logistics operator reduces the risks and additional damage during returns. So make a logistics service with effective protection systems available. In this respect, you can consider angle brackets;
- Both in the delivery and in the return, you should first of all identify your shipments. This is the best way to provide a good service. Add labels to your dispatches to make it easier to return the package;
- Makereturns easy, the easier it is for customers to return a product and get a refund, the more likely they are to be satisfied and buy again.
* A tip from RAJA: use boxes for your shipments that are easy to open and can be re-used.
To sum up:
With these tips, which we have shared, you will be ensuring that your packaging arrives in perfect condition. In addition, in the case of a return, using the same packaging without can be a factor of confidence on the part of the customer. Remember that in the process of returning a purchase, we can lose our customers if the process is not as simple and prudent as possible.
