DISCREET PACKAGING: MAKE THE PACKAGING UNNOTICED

Sometimes we need to make our packaging a little more discreet. It is therefore essential to understand in what circumstances we should or should not make our packaging unnoticed.

On the RAJA Blog, we’ve talked several times about the importance of personalised packaging for your brand. It helps retain your customers, helps promote your business and makes you sell more. However, there are times when using personalised packaging, for example in envelopes and boxes, is not the most appropriate. This happens because in some situations, customers prefer to receive their orders in simple packages that do not reveal any clues about the products they contain. Therefore, the need to opt for discreet packagingis imposed.

What is discreet packaging?

Discreet packaging is packaging whose external appearance gives no indication of its contents. It is characterized by a sober presentation, by the absence of references to the brand or typology of the pieces transported, not allowing you to guess its content.

Thus, delivering your products in discreet packaging may be the decisive element in the purchase decision. There are customers who, for this reason alone, are willing to opt for e-commerce in comparison with other online shops from the competition. Especially if:

• The package is a gift or a surprise, and we do not want the recipient to find out in advance;
• We are not available to pick it up personally;
• Thedestination address is not our usual address, but that of a neighbour or relative, a collection point or our place of work.

In such cases, personalised packaging can ruin the shopping experience, whereas discreet packaging meets the customer’s expectations 100%.

When should you use discreet packaging?

For intimate or cultural reasons, or simply for our privacy preferences, there are products that we do not mind receiving in a package that communicates the image of the brand or the shop where we made our purchase. However, there are others whose purchase we would like to keep secret or share only with the people closest to us. In this list, we can highlight productstions such as:

• Complements for the care of our personal image. For example: wigs;
• Intimate hygiene products, such as soaps and gels, absorbents or menstrual cups;
• Underwear and lingerie;
• Products of a sexual nature, such as condoms or sex toys;
• Health, herbal and parapharmacy products, including nutritional supplements, prostheses, girdles, creams, lotions, pregnancy tests, among others;
• Nutritional supplements, such as packaging of products to lose weight or gain muscle mass;
• Jewellery, watches, precious metals.

These are the product categories with a higher probability of benefiting from the use of discreet packaging for shipping. However, we must take into consideration that each person is a different world and, therefore, the will to hide, or not, the contents may vary from client to client.

By this we mean that discreet packaging should not be restricted to one type of order, but should be provided as another option in the customer’s buying process. In the same way as you choose to pay by card, cash on delivery or Paypal; or receive your product at a specific address or collection point.

Let’s think of a simple example. We purchase a party dress from an exclusive online boutique. If we plan to receive it in person at our home, seeing it arrive in an attractive package will be part of an overall rewarding experience. On the other hand, if the delivery is to the office, we prefer to keep the product away from prying eyes and enjoy a private unboxing.

What materials should you use for discreet packaging?

To ensure that good packaging is discreet, in your e-commerce, it is essential to stock your warehouse with plain cardboard boxes (brown or white), envelopes and bags for non-personalised shipments. However, the fact that your packaging does not advertise your brand externally does not mean that it cannot communicate your values internally. In this way, we are referring to:

• Add your printed logo or some other element of your corporate image on the inner sides of the box;
• Incorporate details that make a difference, as we explained in our post on the 8 secrets of the perfect packaging for an e-commerce shipment. Any ideas? Complimentary product samples, a discount code for your next purchase or a handwritten thank you note.

In short, we should try to ensure that our packaging does not reveal what it holds, but at the same time takes up as little space as possible within the carriers .

Are you looking for packaging products to offer your own discreet packaging? Count on RAJA! Discover our wide range of products, always in stock and with a 48/72 hour delivery service.