AVOID EXCESSIVE PACKAGING IN YOUR BRAND IMAGE

Did you know that excessive packaging can damage your brand image? In this sense, creating a good first experience when unpacking a product is essential for any e-commerce. Mainly because it helps improve the shopping experience and helps build customer loyalty. But beyond that, there is a phenomenon that is widely used nowadays and is known by the name of unboxing. This trend of unboxing a product and making the post on social media can become an opportunity to show the care you take in the order you send to your customer, or the opposite. After all, it can destroy your brand image.

To make sure this doesn’t happen, avoid frequent mistakes like overusing cardboard or tape. You can, in return, make a good first impression on your customers. Here we explain how:

The evolution of the hashtag #excessivepackaging on Twitter shows that the excessive use of packaging does not please customers. In other words, the customer notices associates that your company cares little about the environment and this can damage your brand image.

Do not use excessive packaging

Excessive packaging, even with the intention of protecting your products, can affect your brand image and have a very negative response from the consumer.

1. The customer experience at the time of delivery

Eventually, some batteries packed in a cardboard box 10 times bigger and completely filled with paper can have a very negative evaluation from your customers. The aspects that a customer values most in an internet purchase are:

• Speed of delivery;
• The condition of the packaging;
• If the packaging is personalised;
• A safe box, but not impossible to open;
• If the packaging is recyclable.

So by using the right packaging, you are ensuring your company has an image of trust and responsibility, which encourages consumers to recommend your products.

2. The environmental impact

Firstly, companies must have a recycling policy that starts in the production chain and ends in product distribution. Customers are increasingly concerned about the environmental impact left by packaging, which is why not being responsible will worsen the perception of your brand image.

Also, with the maximisation of the unboxing phenomenon, a photo or video of bad packaging can end up on social media alongside your brand. However, there are solutions to achieve Eco-Responsible packaging: eco-friendly, biodegradable and recycled packaging.

Surely, you can replace the classic packaging with one that protects the environment. Check out some examples:

3. Accumulating packaging material means less space in the warehouse

As a result, packaging material takes up space in your warehouse and that space would be useful, for example, to have more stock of your products. Better optimize your warehouse space to provide a better service to your customers.

Tip: Order the required amount of material every 2 weeks, not just every 2 months. This way, you will not limit your warehouse space. At RAJA we deliver within 48/72 hours, so if you need a package urgently, we will send it to you quickly.

How can you improve the packaging of your products?

Here are some possible solutions to improve the packaging process of your products.

1. Adapt the packaging according to the type of product

The choice of packaging is therefore essential for a delivery in good condition.

To choose the most suitable packaging, you first need to know the volume and weight of your products. This will enable you to store cardboard boxes in the right size and limit the need for storage.

Tip: Make a list of the packaging material required for your products and ask yourself these questions:

• What type of packaging to choose according to the type of product?
• What is the right size of packaging to choose?
• What is the most suitable storage format?

2. Automate the packaging process

Although this solution is more expensive, it offers many advantages:

• Creating packaging that fits the product offers the necessary protection: some air-filling systems that make sure the product does not oscillate inside the box;
• These air cushions are light and do not add unnecessary weight to the packaging;
• The film that is used to make the air cushion is delivered empty, so it takes up less storage space than a bubble cushion that is ready for use.

► The ecological packaging

Improving the packaging of your products ensures a better image and respect for the environment. In this sense, we are talking about ecological packaging solutions, biodegradable and/or made of cardboard or recycled plastic, such as:

• The filler chips are similar to polyethylene, however they are 100% biodegradable;
• Cartons are made from recycled cardboard in Europe (about 60% of them): paper and cardboard are the materials that are easiest to recycle;
• It is also possible to findeco-friendly bubble wrap made of 50% recycled material.

By avoiding the excessive use of packaging, it allows your company to gain in productivity, but also in environmental responsibility.

Some companies do not hesitate to place a small cardboard or a label inside their packaging indicating that the materials used are of recycled and/or biodegradable origin.

In conclusion:

The three main points to remember:

• The phenomenon of unboxing and its maximisation on social networks should be thought of beforehand, so that you can offer the best possible consumer experience;
• Think about reducing the environmental impact of your packaging by opting for recyclable, biodegradable or ecological cardboard boxes;
• Reducing the use of packaging allows you to optimise storage, packaging delivery time and environmental responsibility;

If you need advice on what is the best packaging, for your products, consult our experts on 707 788 008, or visit our website. They will be happy to help you choose the solutions that best suit your business!