Three steps to the branding of shipments

It is usually with the logo that the story of a brand’s visual identity begins. Although it is the element designed most meticulously, it sometimes irritates customers. How to explain this phenomenon?

It is no secret that a brand’s logo is its identifying element and also its most effective advertising. The more it is fixed in the consciousness, the better. The problem begins when the logo overwhelms users.

This phenomenon is particularly evident in outdoor advertising campaigns, software branding or mobile devices. However, there are areas of the business where a highly visible logo is welcomed by the customer and even makes life easier.

Marked postman

The charms of waiting for a delivery are familiar to everyone. It is when an important letter or a new pair of shoes is on its way that we wait anxiously for the postman.

If we want our shop’s parcel to be clearly visible and recognisable, and our customer to be able to enjoy prompt delivery from afar, we should opt for aesthetically pleasing branding methods. Cardboard in the brand’s colour, self-adhesive thank-you tapes, shop logo labels – a variety of media and design creativity is the key to unobtrusive parcel labelling.

On the www.rajapack.pl you can create your own printed tape design using the module RAJAPRINTmodule, while original labels and cartons can be designed by our technical advisers – just write to the following address specjalne@rajapack.pl – says Jarosław Kamiński, Managing Director of RAJAPACK Polska.

Taking care of the unique appearance of shipments is also an investment in delivery security. The printing of the tape makes it impossible to reseal the parcel, thus increasing the sense of comfort for both the sender and the addressee.

By caring for the consumer in this way, the shop inspires trust, which in the long term can translate into building lasting commitment.