The reputational power of packaging

Thanks to intuitive search engines, review portals and price comparison sites, the customer arrives at an offer that meets his or her expectations within seconds. This gives him a feeling of high quality. Not surprisingly, product class and price have less and less influence in the construction of the purchasing experience. What matters to the customer?

Today, details play a decisive role in building the customer experience – both those that distinguish the shop brand and those that affect the shopping experience. Where quality and price are similar, other factors play a significant role.

Customer loyalty is the sum of experiences

The customer has access to the Internet at his or her fingertips, from which he or she chooses portals, fanpages and shops that provide positive incentives. It is no exaggeration to say that a customer is willing to pay extra to make a purchase in a shop that he or she likes. In order to win this affection, it is worth strengthening the business in the most frequently evaluated areas, i.e. sales organisation, contact with service and shipping logistics.

At RAJAPACK, customers are reached through several channels: via the online shop, by telephone, by email, via live chat with a packaging advisor or in person at a meeting with a sales representative. This synergy of channels, combined with an offer of 2,500 products in stock at all times and a guarantee of delivery in 24 hours, ensures service at the highest level,” explains Jarosław Kamiński, Managing Director of RAJAPACK Sp. z o.o., and adds, “Customer loyalty to a shop or brand is built on the sum of experiences gathered during the entire purchasing process – from rating in a review site to fast delivery.

Delivery with character

Regular and attractive promotions, an extensive product range, a company’s social media image – there are many tools that the e-commerce industry can use to the benefit of long-term customer relationships. Attractive packaging and personalised parcel labelling is an inexpensive way to create a good impression from the moment the package is received by the final customer.

The RAJAPRINT service, offered by RAJAPACK and available at www.rajapack.pl, allows you to create a complete packaging tape design consistent with your brand identity. Using a clear menu, the customer can completely customise every element of the tape – size, colour and, above all, the way in which corporate slogans, prints and logos are visualised.

In this way, users can also design commemorative or customer-specific tapes. The finished design can then be saved. Compatible with the www.rajapack.pl shop, the RAJAPRINT tool enables a smooth transition from the design stage to the ordering process. A wide range of assortments, the possibility to combine different solutions and a personalisation service enable companies to package their products securely and at the same time attractively for the customer.