RAJA Group unites its European RAJAPACK companies under the RAJA brand

The RAJA Group, a European leader in the distribution of packaging, consumables and business equipment, announced today that its 15 European companies, which until now operated under the name Rajapack, are uniting under the common brand RAJA.

As of today, the Rajapack Poland branch, as well as the 14 other European group companies, will operate under the common brand RAJA. This change is aimed at increasing brand recognition among customers across Europe and is a continuation of the group’s dynamic growth.

For 65 years, the French RAJA Group has been offering the best products in packaging solutions, transport ranges, storage, workshop equipment, maintenance, hygiene, personal protection, office supplies, furniture and shop fittings to companies of all sizes and industries across Europe. It is present in 18 countries with a total of 1,900 employees. In 2018, the group provided services to 420,000 customers and achieved a turnover of €631 million, making it the European market leader in packaging.

European brand

The 15 European companies based in Belgium, the Netherlands, the UK, Germany, Spain, Austria, Italy, the Czech Republic, Switzerland, Norway, Poland, Denmark, Sweden, Portugal and Slovakia have so far conducted their business under the name Rajapack.

Today, the RAJA Group announced the unification of the names of the mentioned companies, so that they all now operate under the common brand RAJA. The Group assures that the change will not cause any inconvenience for customers. – The RAJA brand is a promise to our customers of the highest quality products and services, a close relationship with the customer and our commitment to environmental and social issues, says Danièle Kapel-Marcovici, President and CEO of the RAJA Group.

The brand has been present in Poland since 2010 and currently employs more than 40 people at its headquarters in Warsaw. In addition to its own market, the Polish branch also supplies the Czech Republic and Slovakia. – As RAJA Polska, we belong to the RAJA Group, whose strategy is focused on the customer. We will continue to develop our market share and are very optimistic about the future ,” says Jaroslaw Kaminski, General Director of RAJA Polska.

Ambitious business goals and promising prospects for 2019

In 2019, the RAJA Group is consistently continuing its strategy of multi-channel growth across Europe. – We want to offer customers more and more innovative, personalised and eco-friendly solutions. We are strengthening our product range, logistics system and organisation to achieve our growth and profitability targets. Investments will enable us to generate a turnover of around €690 million in 2019. – announces Danièle Kapel-Marcovici, President and CEO of the RAJA Group.

These are ambitious targets that will be achieved by developing the Key Accounts segment, particularly in the thriving e-commerce sector, and by investing in digitalisation and strengthening the logistics system.

One of the measures demonstrating the RAJA Group’s dynamic growth is the acquisition of STAPLES Solutions in France, Italy and Spain, which will give it a key position in the two main B2B distribution markets: office supplies and furniture and maintenance and cleaning products. – In 65 years, our group has grown considerably, remaining true to its entrepreneurial spirit and customer service culture since its creation. The acquisition of STAPLES Solutions companies is the largest external growth transaction of our group. We aim to implement a strategy of global business cooperation and intensify our activities throughout Europe,” informed Danièle Kapel-Marcovici.

The transaction will be finalised in October after official approval and completion of consultations with employee representatives.

About the RAJA Group

The RAJA Group is a European leader in the distribution of packaging, equipment and appliances for businesses. Through its 21 companies in 18 countries, RAJA offers the largest selection of packaging products in Europe and a wide range of warehouse, workshop, hygiene and personal protection products, as well as office and retail supplies. In 2018. The Group achieved a turnover of €631 million with more than 1,900 employees.

Information about RAJA Polska

RAJA Polska has been present in Poland since 2010. Since 2014, it has been located in Warsaw, where it occupies 7,500 sq m of warehouse space and employs more than 40 people. RAJA Polska offers the widest selection of packaging for shipping, protecting, stabilising, securing and storing products as well as hygiene products, office supplies, decorative packaging, warehouse equipment and packaging stations with 24-hour delivery. For more information: www.rajapack.pl