Printed tapes – applications

The number of people who shop online is increasing year on year. According to Gemius, 53 per cent of internet users already use online shops. What is more, the e-commerce market continues to grow, with an estimated value of PLN 36-40 billion[1]. E-shops are therefore operating in an increasingly saturated environment and need to find a way to stand out. One method is to take care of a coherent visual identification and details such as personalisation of sent packages, which is made possible by printed tapes from our offer.

Personalised ribbons – packaging makes the difference

Stationary shops have a whole range of marketing tools with which they can attract the customer’s attention and influence their purchasing decisions. The consumer who comes to a shop also establishes a direct relationship with the brand, can view the product in detail and can ask the salesperson for more information. The online purchasing process has significantly increased the distance and reduced the possibility of emotional attachment. The role of the salesperson and the proper presentation of the products is performed by websites, and the customer often has contact with the product for the first time when he receives the package sent. It is at this stage that a very important first impression is formed. The appearance of the packaging, its originality, robustness and aesthetics of execution will be judged. It is for this reason that the major brands take care of their visual identity at every stage of the sale, so that customers are able to recognise packages without opening them by the mere appearance of the labels or distinctive tapes with the printed logo.

Parcel with personalised tape

Solutions such as personalised printed tapes to support the brand image are used by the largest online shops, as well as smaller ones that are just working on their company recognition. The safety of products during transport always comes first, but it is also worth taking care of the details. Simply use individually printed packaging tape that allows customers to identify your package at a glance. Just a small detail is all it takes to make your logo memorable and increase brand awareness. A very big advantage of personalised printed tapes is that they can be tailored to the needs of the company and can be accurately personalised on the basis of parameters such as width, length, colour, pattern, as well as the inclusion of a brand slogan or logo.

Printed tapes and guaranteed safety

What’s more, printed tapes not only contribute to the aesthetic appearance of the package, but also provide the products with solid protection during transport. This is because the personalised appearance of the tapes prevents unauthorised opening of the package, as a broken tape cannot be replaced by another. Damage to the package is therefore immediately visible. To ensure that the tapes meet all requirements during transport, a wide range of different strengths, properties and prices are available. You can choose from economical strapping for lightweight consignments to coloured and highly resistant strapping for use in harsh environments.

[1] https://www.gemius.pl/wszystkie-artykuly-aktualnosci/najnowsze-dane-o-polskim-e-commerce-juz-dostepne.html