Printed paper tape – what to look out for?

Printed paper tape – what to look out for?

Personalised packaging as well as packaging accessories such as adhesive tape are a great idea to further promote your company or brand. They are well worth investing in. How do I order printed paper tape from RAJA and what are the essentials to consider when ordering?

More and more companies, especially online shops, are using personalised packaging to ship their goods, also using it as additional advertising. Customers have a positive opinion of shops that use their own, i.e. personalised packaging. A paper tape with the company logo is also useful for such an individually printed box.

Personalised packaging

Companies are not only ordering the cartons and boxes traditionally used for shipping with logos, but also other packaging such as plastic bags and pouches, paper bags, including gift bags, self-adhesive envelopes and pockets, shipping boxes, shipping labels, clipping tapes and self-printed adhesive tapes, including increasingly paper tapes.

Paper tape as an alternative to traditional tape

Why are businesses increasingly using paper tape? For two reasons – firstly, it is an environmentally friendly alternative to traditional plastic tape, and secondly, because it has excellent adhesive properties.

Paper adhesive tape is environmentally friendly because it can be recycled along with the cardboard packaging. It is made of 100% Kraft paper. In addition, it is backed with natural rubber adhesive. At the same time, it is very aesthetically pleasing and durable. It adheres quickly and firmly to cardboard surfaces, thus effectively sealing the cartons. It is also resistant to low temperatures and moisture. It is very easy to cut to the desired length. A regular paper tape can hold up to 20 kg, while one made of reinforced Kraft paper can hold up to 30 kg. RAJA also offers reinforced paper packing tape, which is tear-resistant thanks to its cross-reinforcement with glass fibre. It adheres immediately and lasts a long time. It is used for large and heavy parcels weighing up to 75 kg.

Printed paper tape

When ordering paper tape with a logo, there are several things to consider. First of all, you need to consider what size you want the tape to be – mainly the width. The size of the imprint is also important, as it should be clearly visible. The most important thing is the print itself – whether it is just the company logo or a graphic, and also its colour. The printed paper tape is the business card of the company, so it must meet certain requirements. It is the ideal addition to a personalised package – a carton/box or envelope. It should therefore be consistent with it in some way. It is worth bearing this in mind when ordering packaging with individual printing.

How do I order my own printed paper tape?

It is very simple. Just go to the RAJA packaging tape configurator website:
https://www.rajapack.pl/tasmy-samoprzylepne-spinajace/tasmy-pakowe-z-indywidualnym-nadrukiem_C159510.html. Then choose the type of tape (preferably eco-friendly paper tape, but other types are also available) and then enter all the parameters, including width and length, print size, print type and colour, and then order a quote. The design is ready in 24-48 hours. The same applies to ordering individually printed packaging. Of course, you don’t have to order personalised cartons – often a printed paper tape alone is enough to label the package accordingly. The cost of ordering the tape alone is less than ordering the packaging as well, and the effect is just as satisfactory. Over time, as the shop grows and more orders are placed, personalised boxes and envelopes can also be ordered. It is worth remembering that such packaging is an additional advertisement for the company, which consolidates its position in the market. Customers look more favourably on brands using such packaging and remember them more. There is therefore a greater chance that they will return to the respective online shop and order further products.