[PL] How do you choose attractive packaging for holidays, special events and promotions?

Special days require a special setting. The e-commerce industry is no different. Marketing fairs, Christmas, Black Friday, Valentine’s Day discounts – there are many moments of the year that companies can use to promote their products. During these times, it’s worth betting on a standout in the form of decorative packaging. But how do you match the packaging to the occasion? What possibilities does the packaging industry offer in this respect?

Personalised packaging

Personalisedpackaging is a great way to stand out and build a relationship with your customers. By adding labels, stickers or print, you can create packaging that perfectly matches the nature of the event or occasion. Customised graphics, company logos or personalised greetings make packaging not only a practical container, but also a keepsake that will be remembered for a long time. What’s more, personalisation doesn’t always have to be expensive. Sometimes adding a sticker with an inscription is enough.

Why does it matter? The customer’s shopping experience is made up of many aspects. Even small gestures matter. Wishes for holidays or other events, placed on the packaging, is one form of personalisation that can make the customer feel appreciated and cared for by the company. It is a great way to establish a relationship with the customer and build an emotional bond with the brand. Bear in mind at the same time that shipping times can be significantly extended during the festive period. You can read more about this in our article: When to send a parcel so it arrives before Christmas?

Customers often value a personalised approach and attention to their needs, so personalised packaging can be not only a product carrier, but also a tool to build customer loyalty and engagement.

Coloured packaging and gift boxes

Coloured packaging and decor ative boxes are the perfect solution if you want to give your products a special touch and make them look even more attractive. Available in a variety of shapes, sizes and designs, they allow for creative arrangements that will catch your customers’ eye at first glance. In addition, these aesthetically pleasing packaging can make excellent gift boxes, ideal for holidays or special occasions.

Coloured packaging is also a good way to go when you want to match your brand identity. The colour scheme is one of the key elements of visual communication that can effectively attract customer attention and differentiate a brand from its competitors. Matching your packaging to the colours used in your logo, marketing materials or company website can create a consistent brand image and ensure your visual communication is consistent across the board.

Packaging for special tasks

Packaging for special tasks is a key element in ensuring the safety and protection of products during transport, especially when it comes to unusual items that are undersized, have an uneven shape or need to be handled carefully during transit.

Examples of this type of packaging include wine shipping cartons. These are usually reinforced to protect the bottles from bumps and shocks that can lead to damage. In some cases, they may contain special inserts that stabilise the bottles and prevent them from moving inside the packaging. They are a good choice for companies that want to send small gifts to their customers or employees, such as for the holidays.

Another choice is packaging designed for shipping books. These often have special cardboard waves or foam to absorb shocks and protect the books from crushing or damaging the corners. In addition, their size is matched to the size of the book, which minimises play inside the packaging and prevents the product from moving during transport.

And what if you want to send posters or calendars of a larger size? In this case, the packaging can be in the form of cardboard tubes, providing adequate protection against crushing and edge damage. At the same time, they are made of sturdy cardboard material that provides stability and rigidity to the packaging, which protects the contents from mechanical damage.

Ecological packaging

Ecological packaging is not only a trend, but also a responsible choice that an increasing number of customers appreciate. By choosing packaging made from biodegradable, recyclable or reusable materials, you not only care about the environment, but also about the positive image of your brand. Customers increasingly appreciate companies that take action to protect the environment, which can translate into increased customer trust and loyalty. The choice of eco-friendly packaging can also resonate with your brand philosophy and mission.

How do you choose packaging for special events? Applications!

The packaging in which you send your products can become part of your brand’s visual identity or fit in with the trends associated with your chosen occasions. Such small gestures translate into the image of the company and its products. It is therefore worth including them in your marketing activities.