Packaging as added value

It comes as no surprise to anyone that it takes a great deal of creativity to grab a customer’s attention these days. This trend, which applies not only to online but also to stationary shops, extends to the entire purchasing process. Can colourful, decorative packaging help to keep the customer engaged even after the transaction is complete?

Packaging has a protective function against possible mechanical damage, as well as improving the storage and handling of goods. The marketing function is also important: highlighting the value of the product by indicating its benefits or graphic creation. Experts from RAJAPACK, a distributor of packaging materials, provide answers to the question of how to display goods to gain customer interest.

Unique content

A robust cardboard box with an aesthetically printed company logo. Inside, the product rests on a soft, paper-coloured lining. The way it is packaged alone gives it a valuable stature, reminiscent of a precious gift.

The customer forms an opinion about a particular company by constantly comparing it with its competitors. This is why all measures aimed at differentiating the offer are so important. Consumer engagement must be built from the moment of purchase to the moment the package is opened. Packaging in itself demonstrates that what it conceals is something valuable, something special. The consumer’s impression is very important, it is a value in itself,” says Jarosław Kamiński, Managing Director of RAJAPACK.

Attractive and unusual

The current trend for creative product display is making companies more and more imaginative in the packaging of their goods. They are helped by a variety of decorative materials, such as high-quality coloured papers, metallised or cellophane films, organza pouches or decorative paper liners.

Articles that are normally used to decorate gifts are used to package products. This translates into a positive experience for the customer, who feels that he or she is making a gift for themselves when buying from a particular shop. It is particularly worth ensuring that exclusive goods stand out from their cheaper counterparts.

Varied colours and interesting designs make it possible to present each good in an interesting way. RAJAPACK decorative packaging provides an aesthetically pleasing setting for exclusive products, occasional gifts and gifts of all kinds. Thanks to them, the brand gains a new communication channel, showing its care for both the product and the customer. – adds Jarosław Kamiński, Managing Director of RAJAPACK.

RAJAPACK’s collection of decorative packaging materials can be found in the latest catalogue Sztuka Pakowania! on page 222.