Etiquette has more than one name
2min read
28/12/2017
A sticker with a company logo, a tagline announcing a new website or a tagline with a discount coupon – there are many ways to use packaging for effective promotion. Label It does not have to be associated with a piece of unnecessary paper, but can be an effective tool for active sales.
How can you make your merchandise even better labelled?
Consistent brand communication is the key to success. However, it is important to remember that the overall as well as the detail counts. Small details, which are seemingly insignificant, subtly complete the whole and influence the perception of the product.
It is the same with any goods, letter or parcel. It is worth taking care of the details and making maximum use of the packaging space, which is an important aspect of communication between the company and the customer.
The label – your little business card
The packaging of our goods should be viewed through the prism of the company’s image. Adding colourful labels to the products will allow us to increase the company’s recognisability on the market and reach more consumers with the message. Attractive, interesting packaging makes it easier for the buyer to make a purchase choice.
The colourful cardboard labels available from RAJAPACK, for example, will be useful for this purpose.
It should be remembered that visual identification is very important not only for the marketing strategy of each company, but also to consolidate the brand image in the minds of potential customers.
Leave your mark
Labels can convey a lot of data personalised by the brand. They have a function: informational, educational or to arouse emotions and engage the customer in action. Well-designed and appropriately branded labels, stickers and tags can also be used to send greeting cards to regular customers or clients.
You can gain a lot at a low cost, especially if you print the necessary information on the label yourself. The RAJAPACK range includes universal labels that can be printed with any printer, and the good quality of the paper guarantees a perfectly stable and non-smearing print.
You can also find a collection of labels for easy brand identification in the latest RAJAPACK catalogue The Art of Packaging! on page 156 or on the website.
