Strengthen your brand with packaging with your own design

Using your own brand design on your packaging is an effective way to strengthen your brand. You help increase brand recognition when customers see your products online, in-store or when they are delivered by courier or in the post.

How do you go about adopting printed packaging?

Printed boxes are an ideal way to communicate your brand. Not only will it make your boxes look prettier and more appealing to the customer, it will also enhance the unboxing experience. In addition, printed boxes turn what is basically protective packaging for storage or transport into something that can build branding, create customer loyalty and help increase sales and repurchases.

An easy way to get started with printed boxes is to simply print your logo on the boxes. You can optionally print your logo together with a nice pattern. A printed logo on the box can be very effective if it is well designed and well placed.

The look and feel of packaging and the unboxing experience is crucial these days to create a good impression of your brand. A good impression can also reap positive reviews online and on social media.

Adding information such as your website address, discount codes or information about the goods can be very useful, and if worked into a nice design, can also be an attractive addition to the box.

But there’s much more to having a custom box than just the aesthetics. Printing important information for customers on your boxes can be used to upsell and cross-sell, offer discounts and loyalty benefits and increasingly act as a means of connecting the physical packaging world with your online store. For example, a QR code, ideally incorporated into an informative design, can provide more details about the products, the brand, sustainability and recycling information about the products, or information on how to reuse the box. Anything is possible!

You can read more about RAJA’s range of custom packaging here.

How to get started?

The first thing you need to do is choose the right size of your boxes. Then you need to work on how the boxes should be designed and what information you want to include. Feel free to contact us at RAJA for advice and guidance on the possibilities. You can reach us by phone 406 93 400 or via post@rajapack.no.

Another and simpler method is to use tape or printed labels. This will also be a more affordable option, and can be a good solution to get started.

You can easily order printed tape yourself in our RAJAprint tool. Here you can choose between environmentally friendly paper tape, PP or PVC tape.

Are you unsure which printed packaging is best suited for your online store? Feel free to contact us to learn more about the possibilities.