Stand out in the crowd!

How customised packaging can increase profits.

It’s known that it’s fairer to keep an existing customer than to find new ones. A study done in 2010 suggested that it’s five times more expensive to find new customers. Not only are existing customers more likely to shop again, they’re also easier to convert into “ambassadors” for you by advertising to friends and family.

One of the best ways to attract repeat customers is to make your brand memorable. That means the customer has to think of you when they hear about the product, and that’s not always easy to do even with a good product alone. You also need marketing and packaging that sets you apart from the competition, so you can create an experience that feels special to the customer.

“Funny packaging makes the product stand out, come alive and in some cases be the very reason why users come back to you for more” -Zopim

If your package looks exactly like every other shipment the customer receives, how will they remember where they bought it from?

Customised packaging: how does it encourage repeat business?

By customising your packaging you give the customer the opportunity to instantly recognise your product, which in turn makes them automatically think of you the next time they need to buy that particular type of product. There are many ways businesses can customise their packaging.
Digital tools have made this quicker and simpler than ever, using websites like Rajaprint to upload your own images to be printed directly onto the packaging
.

Think of all the times you’ve received a package you ordered online or bought groceries at the grocery store; they have their name all over the packaging telling you and everyone else where you shopped. The brand is visible all the way home to the customer and the brand recognition lasts long after the item is delivered.

What kind of impact does customised packaging have on the customer?

Unique packaging is crucial for longer brand recognition because it makes customers associate your logo with your products. If a customer associates the company name or logo with a quality product, they are more likely to repeat business and explore more products. The effect is that customers move from loyalty to product to loyalty to brand.

Connecting with new customers.

Customers are more likely to buy the product if they feel a connection or can relate to it in some way, such as by meeting a certain age group, subculture, gender or personality.

Gender-specific packaging is a good example of this. This is used when a product is designed for a group within certain genders by, for example, going for certain colour choices or images that appeal to the desired gender. According to a survey conducted by easyFairs:37% of women choose products that have gender-specific packaging.

Customised packaging allows the business to communicate its personality to the customer. If the customer feels that the brand understands them or their needs, the chances increase for loyalty to the brand, or to become ambassadors for you rather than becoming a one-off customer.

Take customisation to the next level with a personal touch.

A number of major companies have now taken customisation to the next level by offering personalisation on products. This gives the customer a personal connection to the brand. This can be done with non-targeted customisation, as for example Coca Cola did with names on bottles which increased their sales by 2% after several years of decline. The customer felt connected to the brand.

At Rajapack

At Rajapack, you can customize just about anything you want. Not only do we help you put a color or logo on a sleeve, bag, tape, etc., but we also help you with custom sizes that are 100% customized to your needs.

If you have any questions or would like an obligation-free quote, please contact us at post@rajapack.noor 40693400

Feel free to comment on your experiences with custom packaging!