Prepare for this year’s Black Friday – part 1
6min read
15/10/2021
The coming months will be hectic for many businesses, and especially online retailers. Raw material shortages are affecting many markets, and this could have implications for both Christmas and Black Friday. It’s now extra important that you have control over your own sales and all internal processes. If everything is smooth and clear, both in your communications, packaging, parcel flow and in your warehouse – you’ll have more surplus to tackle any challenges elsewhere.
So we’ve put together 4 quick tips to help you streamline and prepare for the busy season. Good luck!!
1. Packaging with integrated solution for returns
Customers like to have a simple return option, and this contributes to increased customer satisfaction.
- Provide good information about the return process. Make it clear how the return is to be done. For example, you can briefly inform about the return options in the webshop when the customer places the order, or in the order confirmation. You can also include a return label in the package. Whatever you choose, the key is to make it as easy as possible for the customer. This gives satisfied customers who return
- This is a win-win situation both for the environment and for the customer, but also for you, since you get to control the quality of the packaging the goods are returned in.
If you are sending clothes or shoes, e-commerce bags are a good alternative. If you need an eske, you will find one here with a return solution.
- Layer good internal processes
Good information about returns is not only important for the customer, but also for the employees in the warehouse. When Black Friday is approaching, the whole packing process has to run smoothly!
You should make a detailed plan for receiving returned goods. The goods need to be returned for sale as soon as possible, so make a clear plan for each step: receipt, registration, credit, etc. This saves you time and storage space.
2) Pack light, pack fast! Optimise your processes
Once the item is ordered and needs to be packed, it’s important to have packaging that isn’t heavy and difficult to assemble. It’s also important that you don’t have to search for the right box among 50 different sizes.
The storage space, the packaging and the packing flow must be optimised and ready for the busy time. If you need expert advice, our packaging specialists will be happy to visit and help you optimise your processes. Contact us by phone 22 51 40 00 to make an appointment.
Some suggestions on how to optimise your packaging process:
- Select axes with automatic bundling:
Cartons that are put together with a light pressure on the sides, are assembled 2.5 times faster than a normal standard carton. This saves time when the cartons have to be put together and filled. Below you can see the difference between a carton with an automatic bottom and a normal carton:
- Choose variable height spoons:
If you have many different products in different sizes, it can pay off to have a spoon that can be adapted to several different products. A variable spoon can be adapted to different heights, thus saving space in your warehouse. You also save on your packaging budget, and you save time looking for the right spoon.
- Choose self-adhesive closure:
The boxes you see in the picture have self-adhesive closures. That means you save tape, and you save time. Plus, the recipient doesn’t have to think about sorting the plastic tape from the cardboard tray before throwing it away for recycling. Optimize, optimize, optimize – but only if it makes sense for you and your business.
- Automate with packaging and parcel filling systems:
If you ship a lot of packages, you need a lot of package filling. Here, a machine can be REALLY effective to have standing on the packing table or on the packing line. In our complete catalogue with the theme Machines and packaging systems, you can see the whole range in one place.
If you handle more than 10 packages a day, there’s a good chance that a packaging machine can save your company both time and money. Many machines can actually be rented, so you don’t need to make an investment. Please contact us for advice based on your needs.
When you purchase a machine, we are with you every step of the way from idea to installation, training, maintenance and servicing of machines with service agreements.
Below is a demonstration of our Padpak Guardian machine, a machine that can produce up to 72 metres of paper fill per minute and can be placed both on a packing line and at a packing table. It’s ideal for businesses that send out a lot of parcels every day, perhaps 1000 parcels or more.
3) Profile your brand with design and print
When the customer receives your parcel, you have an important opportunity to create a good impression of your brand. This is where you can stand out and give the customer a good “unboxing” experience. We recommend making the customer experience unique with a logo on the packaging, or parcel tape with logo printing. The latter is a simple and affordable solution that can still have a big impact. In addition to giving the customer added value, your packaging also becomes a marketing channel when sent from A to B.
When it comes to custom packaging, the possibilities are endless. In addition to customising with print, you can also customise with smart design, shapes and features.
Below you can see an example of a packaging tape RAJA has created for Copenhagen Home Design.
In addition to packaging with custom design, RAJA can also offer Christmas wrapping paper and gift bags or gift bags. How about offering your customers ready-wrapped Christmas gifts?
4) Improve the organisation of your stock
The last tip in this round goes hand in hand with the previous three tips. If your warehouse is rotten and disorganised, none of the previous tips will be fully utilised. Make sure that all packing stations are running smoothly and that everything is replenished continuously, so that nothing is missing when the packages need to be packed quickly.
In the RAJA range we have shelves, packing tables, racks and many other practical storage equipment to help you keep things tidy. See some examples below.
Should you need further guidance on optimising your warehouse and logistics processes, get in touch with our packaging specialists. The RAJA team is ready to help with the right solutions for you and your business.
Our packaging specialists can be contacted via chat on rajapack.no, by phone 22 51 40 00 or post@rajapack.no.
