Prepare for Black Friday – part 2

This year marks Black Friday 26 November, and if you’re an online retailer, you can expect a big influx of orders in the coming weeks. It’s therefore important that you prepare yourself with packaging to get your orders shipped efficiently and safely.

To help you, we’ll share some tips for choosing packaging to make Black Friday 2021 a success. This time, we’ll focus on parcel filling and protection

See also our previous post – prepare for this year’s Black Friday – part 1.

Start by thinking about how you want to protect your goods

Did you know that as many as 8% of Black Friday orders arrive damaged, and that a significant proportion of customers believe this is due to incorrect packaging choices? This is according to a survey in the UK, and 40% of respondents believe the fault lies in the mishandling of carriers, while 15% of customers attribute the damage to the use of inadequate packaging.

At RAJA, we recommend you use high quality packaging and protection. The aim of this is above all to protect your products, but also to retain your customers. Remember that on Black Friday you will receive many orders from new customers, so you should take the opportunity to make a good first impression with good quality , environmentally friendly packaging.

Black Friday is a big day for Christmas shopping

During Black Week/Black Friday, an ever-increasing proportion of Christmas shopping takes place. The main reason for this is that consumers hope Black Friday will give them access to the most sought-after deals. According to KPMG’s annual retail survey, in2019, 57% of Brits who bought an item on Black Friday did so to get deep discounts.

At the same time, there is a clear trend that more and more Black Friday shopping is done online. The service Klarna could report a strong increase in 2020, with a 42% growth in online shopping during Black Week. The most popular product groups during this trading event are clothing, home electronics and beauty and health products
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The week after Black Friday – a challenge for logistics

The week after Black Friday is probably the busiest week of the year for packing and shipping of goods from online stores. This poses a big challenge for everyone responsible for packing, transporting and delivering goods. They have to work as quickly, efficiently and well organised as possible to get the goods to the right customer in the shortest possible time.

Remember good protection of your Black Friday orders

Good protection of the products you send from your online shop is important all year round, so that they don’t get damaged in transit. It’s part of the good customer experience you want to create for your customers. On Black Friday, however, this takes on even greater importance.

Many customers may be shopping in your online store for the first time, since they are taking advantage of one of your Black Friday offers. The impression they get of your online store then may determine whether they become loyal customers further down the line, or whether they end up with just one purchase.
Christmas shopping is an extra important trade for many customers. If what they are buying is to be given away as a Christmas present, customers tend to have extra high expectations of the item they are buying. If they receive a package that is damaged, they can be very disappointed.