[NB] 5 ideas for designing your own packing tape

With printed tape, you can stand out from the competition!

Printed packing tape has become a popular tool in offline marketing. And why not? It’s a great way to increase brand awareness while giving customers a personalised experience that can inspire trust.

Below are 5 creative ideas for your packing tape. If you want to know more about choosing the right tape, we recommend reading our guide to packing tape.

1. Showcase your brand

Go beyond the ordinary and give your packaging a personal touch with your own logo and colours. By choosing printed tape, you can really make your brand stand out from the crowd and leave a lasting impression on your customers. By the way, printed tape is also an affordable way to showcase your brand. If you have packaging tape with your logo, you don’t need to print on your boxes or e-commerce bags.

Tip: You don’t need to have a lot of text on the tape, nor is it recommended. The most important thing is to include your logo and a slogan or short text about an upcoming activity, such as a campaign or event.

2. Be careful with colour selection

When designing your own tape, it’s important to consider the colour contrast carefully. Choose colours that are representative of your brand and that are clear and easy for your customers to remember. Strong colours on a light background will really stand out and attract attention.

Tip: Does your company focus on the environment and sustainability? Then we recommend paper packing tape – and of course, you can also have this printed.

3. Include unique elements

Don’t limit yourself to just your logo. Consider including additional elements such as a phone number, website, social media or QR codes. This makes it easier for customers to get in touch with you and explore more of what you have to offer.

4. Add a personalised greeting

Make the experience even more memorable by adding personalised greetings to your wallpaper. Choose colours and messages that suit the occasion, whether it’s Christmas greetings, Valentine’s Day or Easter wishes. You can also take the opportunity to thank your customers for their order. That little bit extra can really make a big difference to your customers.

5. Printed tape combined with customised boxes

For a complete brand experience, you can combine printed tape with boxes that are customised to your products. These can be designed in different sizes, shapes and motifs, giving your customers a sense of care and attention with every shipment. Contact us for a quote on customised boxes!

For more tips on printed tape and boxes, check out this article on customised packaging.

Are you designing your own tape or boxes? We’re ready to help you create a unique and memorable expression of your brand. Contact us for more information!