[NB] 4 tips for a good unboxing experience in your online store

The phenomenon of unboxing (photos and videos of parcels being opened by thousands of consumers) has become very prevalent online. This gives a push to online retailers to review their packaging strategy.

If you don’t provide your customers with a good unboxing experience, you run the risk of negative publicity on social media, for example by being labelled #excessivepackaging.

Here are 4 tips on how to improve the unboxing of your online store’s products, from the packaging to the “little extra” that makes the difference.

1. Take care of the unboxing of your goods
2. Give your company an environmentally responsible image
3. Customise your invoice
4. Integrate the “little extra” into your packaging design