Black Friday med RAJA

Black Friday 2019 will take place on 29 November. Last year, Norwegians spent 3.6 billion kroner and increased the number of transactions by 70% at Klarna.

In other words, there’s a surge of orders to be processed and shipped from Norwegian online stores. Make sure you’ve stocked up on the best packaging products!

I dette innlegget vil vi hjelpe deg å velge riktig emballasje til ditt behov å gjøre Black Friday til en suksess.

Protection

Did you know that as many as 8% of Black Friday shipments arrive damaged? A significant percentage of users believe the error is due to poor packaging.

At RAJA®, we recommend choosing good quality parcel fillers and protectors to protect and lock your products during shipping. Remember that on Black Friday you will be receiving many orders from brand new customers. Take the opportunity to make a completely impeccable first impression with effective, attractive and sustainable packaging.

Black Friday, the date when 50% of Christmas shopping is done

Consumers are taking Christmas shopping earlier and earlier. This is not because we have become so good at planning, but simply because we hope Black Friday will give us the bargains we are looking for.
The annual retail survey for KPMG shows that 57% of Brits who got something on Black Friday, did so deliberately on that date to get juicy discounts.

På en annen side avslører den siste Salesforce Holiday Shopping Report(based on data from the US, UK, France, Germany, Canada, Australia, New Zealand and the Nordics) shows that in 2018, shoppers had done 50% of their Christmas shopping before 3 December. In fact, the so-called Cyber Week (with the days before and after Black Friday) contributed to stores (retailers) having 37% profits made throughout Christmas.

The week after Black Friday, a challenge for order preparation and logistics

In the week after Black Friday , the volume of parcels to be handled by shippers increases by no less than 68% compared to the week before, as confirmed by data collected in the US by Luxer One. This situation poses a major challenge to those responsible for order processing and distribution: we must work quickly, efficiently and in an organised manner to ensure that products reach the right customer in perfect condition in the shortest possible time.

The importance of packing for Black Friday orders

Ensuring adequate protection for your e-commerce/webstore products so that they are not damaged in transit is important throughout the year. It’s part of the job of making the shopping experience a good one. On Black Friday it takes on a whole new dimension:

Many customers will have the first contact with your brand and benefit from the offers This is your opportunity to create loyalty … or lose them forever.
Christmas shopping is particularly exciting. As shown, Luxer One highlights that after Black Friday, consumers spend 43% less time picking up their “purchases” at the post office/collection point than in the rest of the year (9.4 hours compared to almost double, 16.4). In this context of high expectation , it is extremely disappointing if the package is damaged.

Several studies carried out in the UK have shown that 8% of products ordered on Black Friday arrive in poor condition. Of these, approximately 30% are so damaged that they are not fit for use. 40% of respondents believe that the fault is due to mishandling by delivery companies. As many as 15% blame poor packaging.

What kind of filling and protective packaging should be used on Black Friday?

RAJA® suggests for this year’s Black Friday that you optimise the packaging for your online store with environmentally friendly filling materials. Here are some of our alternatives:

100% natural and recyclablekraft paper.
Sizzlepack, produsert av 100% økologisk papir
Eco-friendly airpuffs, made of recycled polyethylene film or biodegradable film
Flo-Pak packaging chips, can be recycled and used again.
100% recycled and recyclablecardboard corners

Unngå disappointed customers due to damage during shipping and order quality packaging for this year’s Black Friday already now.more than 2300 products, always in stock!

Will RAJA® have good prices during Black Friday 2019?

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